> I'm planning on doing this as soon as I can find time/money 
> to put the marketing effort into action.


As you know, I'm convinced the most effective approach for marketing our
wares is a systematic, database assisted, telemarketing effort conducted
by 'just the right people'. I wish I could report progress on getting
this in operation, but not yet. It's the last unchecked item on my short
list of essentials, but it can't be done (at least by me) without $. 

However, the TM effort is about pumping up the volume, which we really
shouldn't do until all systems are go, so things kind of have their own
way of working out. 

Putting these thoughts together: working with a small customer base is
enough to stay alive while building/testing/documenting/et al. When
these things are done, and the whole thing is working, then the demands
on your time lessen and a vacuum is created that can be filled with more
customers, which means more $, which makes it possible to gear up the TM
effort. At least that's what I'm up to.

Perfect example of this "orchestra in motion" happened just yesterday.
Customer writes with a problem: a field is missing from a report. Within
the hour he's installed maintenance with the fix. Upshot: the power at
our disposal is nothing less then phenomenal. 

As regards my questions, they have to do with infrastructure, which
should be in place and tested before working the phones. If you're
wanting for any help along these lines, fire away. I'm sure that if I
don't offer the best solutions, someone else will, so we all can learn.


Bill



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