Mike, > The other Bill (Sanders) had an elaborate plan, much moreso I > think than you've devised (no offense intended) and his plan never got off the > ground iirc. Hence, I'm very skeptical of this.
I don't think it's a question of which plan is more elaborate, or whether one will work and one wouldn't, but a matter of having a workable plan and implementing it. Indeed, I certainly sincerely wish Bill S every success and am also willing to share or debate whichever points might help any of us. > You're right that it takes good marketing, and reaching people personally via > telemarketing could be a great way to achieve, but there are other ways too. I'm > wondering if the postcarded 6 times approach, mixed with > telemarketing wouldn't be better than just telemarketing alone. I happen to like postcards (specifically) too, but we're dealing with very limited marketing budgets and must choose very carefully. Let me share a piece of information that I did mention a while back, but will say again: I once worked for a company, with a single owner, who this last year sold the business for over a billion dollars. It's a longer story, but the part that applies here is that he built that business on TM only, while his competitors were wasting their marketing money in a bunch of directions, he focused his. > Word of mouth is the best advertiser, imo, and as such I'm working with some > FabMate clients now to ensure their success with the product so that they'll > gladly/freely tell others, which is instant credibility and not just > marketing hype. Sure, no argument at all. This is how I've got a small customer base also. It's growing beyond this that concerns us now. This is where infrastructure rules. Bill _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech Searchable Archive: http://leafe.com/archives/search/profox This message: http://leafe.com/archives/byMID/profox/[EMAIL PROTECTED] ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.
