Bill Arnold wrote: > As you know, I'm convinced the most effective approach for marketing our > wares is a systematic, database assisted, telemarketing effort conducted > by 'just the right people'. I wish I could report progress on getting > this in operation, but not yet. It's the last unchecked item on my short > list of essentials, but it can't be done (at least by me) without $. > > However, the TM effort is about pumping up the volume, which we really > shouldn't do until all systems are go, so things kind of have their own > way of working out. > > Putting these thoughts together: working with a small customer base is > enough to stay alive while building/testing/documenting/et al. When > these things are done, and the whole thing is working, then the demands > on your time lessen and a vacuum is created that can be filled with more > customers, which means more $, which makes it possible to gear up the TM > effort. At least that's what I'm up to. > > Perfect example of this "orchestra in motion" happened just yesterday. > Customer writes with a problem: a field is missing from a report. Within > the hour he's installed maintenance with the fix. Upshot: the power at > our disposal is nothing less then phenomenal. > > As regards my questions, they have to do with infrastructure, which > should be in place and tested before working the phones. If you're > wanting for any help along these lines, fire away. I'm sure that if I > don't offer the best solutions, someone else will, so we all can learn. > > > Bill
The other Bill (Sanders) had an elaborate plan, much moreso I think than you've devised (no offense intended) and his plan never got off the ground iirc. Hence, I'm very skeptical of this. You're right that it takes good marketing, and reaching people personally via telemarketing could be a great way to achieve, but there are other ways too. I'm wondering if the postcarded 6 times approach, mixed with telemarketing wouldn't be better than just telemarketing alone. Word of mouth is the best advertiser, imo, and as such I'm working with some FabMate clients now to ensure their success with the product so that they'll gladly/freely tell others, which is instant credibility and not just marketing hype. _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech Searchable Archive: http://leafe.com/archives/search/profox This message: http://leafe.com/archives/byMID/profox/[EMAIL PROTECTED] ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.
