On Thursday, December 10, 2015 at 6:08:28 PM UTC-8, Joe Bernard wrote:
>
> "Brifter" is a mashup of BRake lever and shIFTER. I'm pretty sure it was 
> invented by Grant, and not intended to be a denigrating label. It's simply 
> a way to call them something without using "STI" or a long phrase like 
> "integrated brake/shift lever."

 
 Sheldon Brown's glossary names the person who coined the term:
 
A combination brake/shift lever, such as a *Campagnolo* 
<http://sheldonbrown.com/gloss_ca-g.html#campagnolo> *Ergo* 
<http://sheldonbrown.com/gloss_e-f.html#ergo> or *Shimano* 
<http://sheldonbrown.com/shimano.html> *S.T.I.* 
<http://sheldonbrown.com/gloss_st-z.html#sti> unit. This term was coined by 
Bruce Frech.

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