Commitment to core values is just good business sense. This comes down to branding. The Rivendell brand is synonymous with lugged steel bikes. Introducing a TIG bike would create brand drift away from that core value, and that is a bad thing. They would have to offer TIG frames under a separate brand name (like Waterford/Gunnar) if they wanted anything to do with this. They would have to become a two t-shirt company.
That said, those who've used the high quality products offered by Rivendell probably wish they could make everything. Maybe a laptop computer that lasts more than 3 years, etc. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
