John, the promotion of S has been an on-going battle since I was in 
grade school--well over 40 years ago.  It actually has worked but only 
at 1/10 the speed it should have--kinda like our unemployment situation 
today!  Does government (NASG, & local clubs) or the private sector 
(publishers, suppliers & manufacturers) provide the money and the heavy 
lifting.

This weekend the Houston S Gaugers will be running our scale modules at 
a local train show.  We're one of several clubs to 
participate--generally one club per scale.  So we've been doing our 
limited promotion 'thing' for 20+ years.

Unfortunately promotion means different things to different people and 
indeed to different geographical and population areas.  The NASG has 
focused much of it's efforts to larger trains shows.  This is generally 
a good idea 'cause you can catch perhaps 20+K people in one place over a 
weekend.  Other areas generally have much smaller shows where that idea 
will have marginal coverage (Houston, the 5th largest city is a perfect 
example) so the really big shows don't come.  Much more sparsely 
populated areas can only be reached by magazine, internet or direct mail 
where it's hard to measure success.

Some of us are trying!

Bob Werre
BobWphoto.com


On 2/15/11 6:09 PM, John Degnan wrote:
>
> Actually... I was eluding to the fact that I've been preaching this 
> same thing since I came into S. Nobody listened to me... but now it 
> seems that some circles of revelation are finally coming together...
>
> John Degnan
> [email protected] <mailto:Scaler164%40comcast.net>
>
>
> It comes around on a fairly regular orbit, John, sort of like Haley's 
> Comet. If you don't like the subject, just wait about five minutes - 
> it'll change.
>
> "S"tring Bob ______________________________________________
>
> .
>
> 



[Non-text portions of this message have been removed]



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