--- In [email protected], Bob Werre <bob@...> wrote:
>
> John, the promotion of S has been an on-going battle since I was in
> grade school--well over 40 years ago. It actually has worked but only
> at 1/10 the speed it should have--kinda like our unemployment situation
> today! Does government (NASG, & local clubs) or the private sector
> (publishers, suppliers & manufacturers) provide the money and the heavy
> lifting.
>
> This weekend the Houston S Gaugers will be running our scale modules at
> a local train show. We're one of several clubs to
> participate--generally one club per scale. So we've been doing our
> limited promotion 'thing' for 20+ years.
>
> Unfortunately promotion means different things to different people and
> indeed to different geographical and population areas. The NASG has
> focused much of it's efforts to larger trains shows. This is generally
> a good idea 'cause you can catch perhaps 20+K people in one place over a
> weekend. Other areas generally have much smaller shows where that idea
> will have marginal coverage (Houston, the 5th largest city is a perfect
> example) so the really big shows don't come. Much more sparsely
> populated areas can only be reached by magazine, internet or direct mail
> where it's hard to measure success.
>
> Some of us are trying!
>
> Bob Werre
> BobWphoto.com
>
>
>NASG has been cooperating with local clubs across the country to promote S at
>local train shows. We provide NASG banners to these clubs and a variety of S
>literature. Each clubs approach to promotions is up to them. The clubs I
>have been associated with try to start a discussion with anyone showing an
>interest. They then try to determine the persons interest in S, newby, has
>old AF trains, possible convert from another scale. We then focus the
>discussion on which way they person seems headed and provide them with the
>appropriate scale, hi-rail of AF information. Promotion, we have found are
>best done on a one to one basis. You can't rely on advertising to stimulate
>an interest in S. The one on one approach also solves the perceived ambiguity
>problem as it tailors the information to the persons interests. Although I
>don't believe that many people are confused by the different option offered in
>S. By the way, the majority of NASG officers are scale modelers.
------------------------------------
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