I'm curious if the NASG has ever hired a professional marketing person. Ed K. 
says he discovered eBay and transferred assets from HO and O to S, which seems 
to contradict Roy's experience. Maybe it's the nature of yahoo groups, but we 
seem only to be pooling our anecdotal information. 

I make my paltry wages from a self-owned business, teaching piano. I hired a 
friend of mine who does marketing for a dentist. She spent a couple of hours, 
developed a marketing plan for me that was all free advertising, and gave me a 
list of about 20 things I could do to improve my visibility in the market - 
things I never would have thought of myself.

It seems like it would be money well spent out of my NASG dues to hire a 
marketing professional from outside the fold.

-Michael Eldridge

--- In [email protected], "Roy" <hoffmanroy@...> wrote:
>
> Actually we do manage to get the message out that there is more to S than AF. 
> It's like a runner who clears the first hurdle. Then you run up against other 
> hurdles higher than the first one. 
> "If I had to start over, it would be in S, but I have too much invested in 
> HO".
> or "Their isn't much available in S".  
> 
> The only answer is that we need people new to the hobby to choose S.
> OK, now how do we do that? Good luck with problems like hobby shop exposure, 
> lack of train sets, etc.
> 
> Other that that we'll have to be satisfied with the occasional convert just 
> like it's been for the entire history of S scale.
> 
> BTW, it's interesting how we segwayed from an SGMR to renaming the NASG, etc.
> 
> Roy Hoffman
> 
> royhoffman.com/pwrr
>




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