From: Alan Lambert Fort Worth, Texas John, Horizon bought Athern so I don't think they are a Hedge fund. They saw a money making opportunity and took advantage of it. Will HO see anymore Bluebox sales Hope not. Alan Lambert
________________________________ From: John <[email protected]> To: [email protected] Sent: Sunday, October 28, 2012 7:20 PM Subject: Re: {S-Scale List} Re: Lionel's Marketing Strategy Is Horizon sort of a Hedge Fund. John Armstrong ----- Original Message ----- >From: richgajnak >To: [email protected] >Sent: Sunday, October 28, 2012 7:04 PM >Subject: {S-Scale List} Re: Lionel's Marketing Strategy > > > > >--- In [email protected], Alan Lambert <alanlambert64@...> wrote: >> >> From: Alan Lambert >> Â Â Â Â Â Â Â Â Fort Worth, Texas >> Â >> Rich, >> Like Lionel, Athern and other Ho manufactors use Walthers (catalogue ) to show what they have. Websites like SHS had showed what they had. Now MTH will come out with a new catalogue that will show what they will offer in S. Houquat includes photo's on his website that show what we are getting when we order it. Lionels marketing scheme is toward American Flyer as Gilbert made it. For some reason(unkown) they don't feel like the S scale guys will buy because of the Lionel background( Toy Trains with 3 rail track)Â to get into the S scale wheel market they need to hear from us. That input will open some eye's as to where the market needs to go. HO has never been made to (scale)Â Even though they have different wheel flanges now and different track codes that from the early days. Like you said the marketing stratagy is geared from the past. They(Lionel) needs to look at the future and not the past with American Flyer And take note of the Scale side of our >> trains. Maybe we all need to follow my lead and get on Lionels Facebook page. Enough chatter on that may see some change. I did get a responce. >> Â Â Â Â Â Alan > >Well, Athearn is no long in the Walthers catalog since it was bought by competitor Horizon Hobbies. But, like everyone else they do have a website. > >Even though I'm upset about Lionel's communication and conflicting information lately, they seem to be inching slowly towards the scale end. I really would like to see that part straightened out. > >Of course, there's some over here who won't look past the box lable regardless of what they make. I'm perfectly willing to accept the fact that Lionel/American Flyer will never be an SHS, SSA SMMW or River Rasin and as long as Lionel makes stuff I can use, I'll buy it. > >As far as Facebook, I'm not on it and never will be, so I have to use other channels as I discover them. > >Rich G(ajnak) > >
