--- In [email protected], "Ed" <Loizeaux@...> wrote:
> Note I am not saying this is the best or optimum marketing scheme, >but I
> think it is the one in effect at this time -- for better or for >worse.
> Putting it another way, nobody uses the traditional scheme of >making a mass
> produced product to keep on the shelf in case an order >arrives.
Hi Ed, We only have ourself to blame for letting the manufacturers get away
with this scheme. If we refused to buy stuff with pre-orders other companies
would step in to fill the void. Old Irv Athearn didn't wait for orders to build
his new line, he apparently had faith in his vision to be a mass merchandiser
of HO stuff so started cranking it out at prices we couldn't resist. If a new
uncle Irv comes along I'll be supporting him with my money.
I view it as a marketing plan based on the needs of modelers both present and
future versus a scheme based on making the models collectibles by limiting
their release numbers and time spans. Athearn was building the model railroad
hobby while Lionel and the other limited run guys are working on creating a
collectibles market using trains instead of plates or commemorative coins :>)
When someone makes the effort to supply us new product without requiring pre
orders I will support them, I bought one of each style and road number of the
new Des Plaines boxcars and must say they are fantastic in execution and a
great value for the price.If S had a broad selection of cars with the Des
Plaines quality and pricing HO and O scales would be in for a battle.
......DaveBranum
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