Is Horizon sort of a Hedge Fund.
John Armstrong
----- Original Message -----
From: richgajnak
To: [email protected]
Sent: Sunday, October 28, 2012 7:04 PM
Subject: {S-Scale List} Re: Lionel's Marketing Strategy
--- In [email protected], Alan Lambert <alanlambert64@...> wrote:
>
> From: Alan Lambert
> Â Â Â Â Â Â Â Â Fort Worth, Texas
> Â
> Rich,
> Like Lionel, Athern and other Ho manufactors use Walthers (catalogue ) to
show what they have. Websites like SHS had showed what they had. Now MTH will
come out with a new catalogue that will show what they will offer in S. Houquat
includes photo's on his website that show what we are getting when we order it.
Lionels marketing scheme is toward American Flyer as Gilbert made it. For some
reason(unkown) they don't feel like the S scale guys will buy because of the
Lionel background( Toy Trains with 3 rail track)Â to get into the S scale
wheel market they need to hear from us. That input will open some eye's as to
where the market needs to go. HO has never been made to (scale)Â Even though
they have different wheel flanges now and different track codes that from the
early days. Like you said the marketing stratagy is geared from the past.
They(Lionel) needs to look at the future and not the past with American Flyer
And take note of the Scale side of our
> trains. Maybe we all need to follow my lead and get on Lionels Facebook
page. Enough chatter on that may see some change. I did get a responce.
> Â Â Â Â Â Alan
Well, Athearn is no long in the Walthers catalog since it was bought by
competitor Horizon Hobbies. But, like everyone else they do have a website.
Even though I'm upset about Lionel's communication and conflicting
information lately, they seem to be inching slowly towards the scale end. I
really would like to see that part straightened out.
Of course, there's some over here who won't look past the box lable
regardless of what they make. I'm perfectly willing to accept the fact that
Lionel/American Flyer will never be an SHS, SSA SMMW or River Rasin and as long
as Lionel makes stuff I can use, I'll buy it.
As far as Facebook, I'm not on it and never will be, so I have to use other
channels as I discover them.
Rich G(ajnak)
