[flexcoders] Re: What's up Adobe?

2010-02-04 Thread GeorgeB
If this appears again it;s not intended double post.

Hi all, hi Jochem
 
It was very nice of you detailing in your answer some points of my original 
post. Only, please allow me some rectifications...
 
You write:
1.  It might be a good idea to take on less projects, but for a higher
 margin. Not having time to study is not a good place to be long-term.
 
To me study is the deeper phase of reading...
 
2.  A better distinction between the free and commercial offerings. All
 commercial IDE offerings are branded Flash something, all the free
 open source stuff is branded Flex something.
 
In case you didn't notice, FlexBuilder3 is not a FOSS someting. It has a nice 
price tag (Adobe invoiced this close to €700 in our case). BTW I wonder what 
the upgrade price path will be from Flex Builder3 to Fash Builder4 (?) if any...

3.  Why would you? You wrote in another message you work with Hibernate
 and BlazeDS. In those cases you identify yourself with the application
 / framework you work with. Why would you in the case of Flash/Flex
 identify yourself with the IDE? You are not calling yourself Eclipse
 or JBuilder developer just because that is the IDE you use for your
 Java development either.

This is true. Then brand name Flash is recognised worldwide as (Flash) Player 
a free installable (like the free Acrobat Reader - everybody has one... 
installed). The everyday man/woman understands this as a fact, while few hardly 
ever heard of Flash MediaServer. 
 
4.  BlazeDS is the free, unsupported, open-source offering for fast
 communication with Java backends. It will continue to be so for the
 foreseeable future. Adobe will continue to develop it. Adobe will not
 support it nor market it because it is not a source of revenue. LCDS
 will be supported and marketed because it is a source of revenue.
 
I remember Flex DataServices. Then after Macromedia acquisition by Adobe in 
2005, this was put under the LCES umbrella of the commercial range of products. 
LiveCycle products of course carry price tags of tens of thousands of 
dollars... 
If I recall some recent posts correctly, the new version 3 of LCDS will have a 
pric tag of $3 per CPU..
By this I am not implying LCDSES isn't a for more complete/advanced product 
already, than BlazeDFS. I only refer to discussions about the price policy 
being fair on this product.. 
 
It has been a long way since John Warnock and Chuck Geschke co-founded Adobe in 
1982 (and Thomas Knoll wrote Photoshop). And this has been a most 
marvelous/succesfull way. 

I wish this way will keep true in the future.
 
Thanks all
George


--- In flexcoders@yahoogroups.com, GeorgeB grg_b...@... wrote:

 Hi all,
 
 Well said. Three cheers Paul!  
 Then Mike, your comment about right brained designers and left brained 
 developers is most descriptive, though I am not sure about exactness, being 
 an ignorant on the subject.LOL
 
 BTW folks this is not a crusade I started. It is just offending my logic, 
 what marketeers do most of the time.. 
 
 George
 
 --- In flexcoders@yahoogroups.com, Paul Andrews paul@ wrote:
 
  Mike wrote:
   It's too late, the damage is done, but I agree also FWIW.
   An Adobe VP told me about Flex being the open source branding, and 
   Flash being the commercial product branding.  There is no way that 
   customers will figure that out.  They have enough trouble understanding 
   that developers are left-brained and designers are right-brained.
  
   One should not target a single brand at two classes of individuals who 
   have different educations, different values, different world views, drive 
   different cars and listen to different music.  If you believe you know of 
   a top-notch designer who is also a top-notch developer, your standards 
   are too low.  One cannot excel at both career paths - humans are too 
   finite.
 
  Yes, Macromedia were smart. They established Flex as a high-end serious 
  development system that could compete with other serious development 
  systems and distanced it from flash eye-candy. Adobe have now managed to 
  shift the perception of Flex from top-end to something that's used for 
  eye-candy frivolity with the association with flash. We all know that's 
  not true, but the larger companies looking at serious development wont 
  make the distinction between Flex for serious work and flash for 
  animation. I suspect it'll end up as a case study of not what to do in 
  branding lectures.
  
  Paul
   Mike
   ... who tries to excel as a developer and has great respect for excellent 
   designers
  
  
 
“Yes, I can see your point. I think the two of us are the only 
   people who
  
   think that the Flex brand is weakened by the Flash moniker.”
  
   No, there are more of us... We just aren’t as vocal!
 
  
  
  
  
   
  
 





Re: [flexcoders] Re: What's up Adobe?

2010-02-04 Thread Jochem van Dieten
On Thu, Feb 4, 2010 at 11:50 AM, GeorgeB wrote:
 2.  A better distinction between the free and commercial offerings. All
 commercial IDE offerings are branded Flash something, all the free
 open source stuff is branded Flex something.

 In case you didn't notice, FlexBuilder3 is not a FOSS someting.

The rebranding will only be complete when Flash Builder 4 and Flash
Catalyst are released.


 4.  BlazeDS is the free, unsupported, open-source offering for fast
 communication with Java backends. It will continue to be so for the
 foreseeable future. Adobe will continue to develop it. Adobe will not
 support it nor market it because it is not a source of revenue. LCDS
 will be supported and marketed because it is a source of revenue.

 I remember Flex DataServices. Then after Macromedia acquisition by Adobe in 
 2005, this was put under the LCES umbrella of the commercial range of 
 products. LiveCycle products of course carry price tags of tens of thousands 
 of dollars...
 If I recall some recent posts correctly, the new version 3 of LCDS will have 
 a pric tag of $3 per CPU..

Yes, it is almost like it was back in the days of Flex 1.0 which was
$25K per CPU (initially $50K). Only then Flex was a runtime product
that you needed to have on your server just to be able to compile
Flex, while you now need LCDS only when you want to do very high end
data communication and you can do Flex with less advanced data
communication for free,

Jochem

-- 
Jochem van Dieten
http://jochem.vandieten.net/


[flexcoders] Re: What's up Adobe?

2010-02-03 Thread GeorgeB
Hi all. hi Tom, hi Nick, hi Wally

I have to thank you for your understanding! The common denominator of all 
answers on why the new version of Flex Builder 3 should be renamed to Flash 
Builder 4 is WTF No big deal. Or better, as Tom put it: Just marketing 
bollocks!! LOL

Then I can call myself anything I like, as long as I keep exercising 
succesfully my discipline writting code in a framework used to be called Flex 
Builder (plug-in IDE to Eclipse) and now called Flash Builder IDE. What's 
bugging me is that all my current work done for the last 2 years, has to be 
referencing as been done in a non-existing (now obsolete?) framework, that as 
time goes will have its trade name placed next to T-Rex. As I understand it, 
this marketing decision is devaluating my investment in a development platform. 
(Not my first time unfortunatelly)

Although not a stickler, I believe marketeers shouldn't be creating a mess out 
of logic. Like presenting us a product named Flash Builder4 with no previous 
Flash Builder3. If they think Flash Builder IS the name, why don't they call 
this new product just Flash Builder v1? Or, are they afraid this would 
confuse the market?  

BTW should this Flexcoders group be renamed to Flashcoders?  Or keep it 
going as is? (Resembling groups of practicioners in now extinct obscure arts, 
black magic etc? if you excuse me the pun..)

Thanks all for the very thoughtful replies
George

--- In flexcoders@yahoogroups.com, Wally Kolcz wko...@... wrote:

 1.) Keeping all their items more focused on the 'Flash Platform'.
 2.) Call yourself a 'Flash Developer specializing in the Flex 
 Framework'. Flex is not a language, its a Framework. It runs your 
 application on a 2 frame time line. Frame 1 is the application loader, 
 Frame 2 is your application. MXML gets compiled into ActionScript. All 
 tags are easy representations of true AS classes. It is created for 
 speed. Kinda like how ColdFusion is compiled into Java. You can create 
 full working Flex apps without any MXML. I guess if you are worried 
 about being confused with an animator call yourself a 'ActionScript 
 Developer specializing in the Flex Framework'
 5.) Doubt it too. They seem just to be aligning all the products related 
 to Flash with Flash (Flash Builder, Flash Professional, Flash Catalyst)
 6.) Blaze will probably remain around as a lesser version of LCDS. You 
 lose some really cool features, but don't pay the monster price tag. I 
 think Adobe knows that some of the success of Flash/Flex is that 
 streaming data interaction and to only offer a pay version (LCDS) would 
 stunt the growth of the community. Not all independant developer, web 
 hosts, or small-mid companies can afford the full LCDS price tag.
 
 On 2/2/2010 4:42 AM, GeorgeB wrote:
 
  Hi all,
  I am a fully occupied Flex v3 developer, and don't have spare time to 
  switch to Flex v4 before the projects I work on are over and done. 
  While on the side subject that Gordon Smith (post 152124) raised, may 
  I ask for reasonable answers? (since what I read worry me a lot about 
  the future of my projects support from Adobe):
 
  1. What was the meaning of Adobe changing the name from Flex Builder 
  (v3) to Flash Builder, while keeping the upgrade path from v3 to v4?
  2. I used to call myself a Flex developer, i.e MXML plus AS3 
  programmer. Should I have to call myself a Flash developer from now on?
  3. I understand there were Flash developers around since the very 
  begining. They have expertise among other things in timeline effects 
  and sequential animation programming using tools like Creative Suite 
  (Photoshop etc) way out of my discipline of database RIAs. Do I have 
  to describe myself as a creative animator now?
  4. If this is v4 of something, shouldn't that be an update of it's 
  previous version 3? (In this case does Flex = Flash?)
  5. Is Adobe running out of trade names? (or running out of what?)
  6. Also what's the future of BlazeDS after recent marketing 
  developments on LCESDS (or is it LCDSES?)?
 
  BTW I used to think of Adobe as a technology company. Am I mistaken?
 
  Thanks all
  George
 
 





Re: [flexcoders] Re: What's up Adobe?

2010-02-03 Thread Paul Andrews
GeorgeB wrote:
 Hi all. hi Tom, hi Nick, hi Wally

 I have to thank you for your understanding! The common denominator of all 
 answers on why the new version of Flex Builder 3 should be renamed to Flash 
 Builder 4 is WTF No big deal. Or better, as Tom put it: Just marketing 
 bollocks!! LOL
   
It may just be a name, but as your post shows people are confused by 
these changes and it is worse for people who don't understand what Flex 
is. A ton of people still associate flash with childish eye candy.
 Then I can call myself anything I like, as long as I keep exercising 
 succesfully my discipline writting code in a framework used to be called Flex 
 Builder (plug-in IDE to Eclipse) and now called Flash Builder IDE. What's 
 bugging me is that all my current work done for the last 2 years, has to be 
 referencing as been done in a non-existing (now obsolete?) framework, that as 
 time goes will have its trade name placed next to T-Rex. As I understand it, 
 this marketing decision is devaluating my investment in a development 
 platform. (Not my first time unfortunatelly)
   
Nobody has said the Flex framework is going anywhere.
 Although not a stickler, I believe marketeers shouldn't be creating a mess 
 out of logic. Like presenting us a product named Flash Builder4 with no 
 previous Flash Builder3. If they think Flash Builder IS the name, why don't 
 they call this new product just Flash Builder v1? Or, are they afraid 
 this would confuse the market?
   
Adobe is getting into a mess with product names.
 BTW should this Flexcoders group be renamed to Flashcoders?  Or keep it 
 going as is? (Resembling groups of practicioners in now extinct obscure arts, 
 black magic etc? if you excuse me the pun..)
   
It's still coding using MXML and the Flex class framework, so I don't 
see that the name should change. I didn't see that the tool name should 
have changed either - for the same reason.

Paul
 Thanks all for the very thoughtful replies
 George

 --- In flexcoders@yahoogroups.com, Wally Kolcz wko...@... wrote:
   
 1.) Keeping all their items more focused on the 'Flash Platform'.
 2.) Call yourself a 'Flash Developer specializing in the Flex 
 Framework'. Flex is not a language, its a Framework. It runs your 
 application on a 2 frame time line. Frame 1 is the application loader, 
 Frame 2 is your application. MXML gets compiled into ActionScript. All 
 tags are easy representations of true AS classes. It is created for 
 speed. Kinda like how ColdFusion is compiled into Java. You can create 
 full working Flex apps without any MXML. I guess if you are worried 
 about being confused with an animator call yourself a 'ActionScript 
 Developer specializing in the Flex Framework'
 5.) Doubt it too. They seem just to be aligning all the products related 
 to Flash with Flash (Flash Builder, Flash Professional, Flash Catalyst)
 6.) Blaze will probably remain around as a lesser version of LCDS. You 
 lose some really cool features, but don't pay the monster price tag. I 
 think Adobe knows that some of the success of Flash/Flex is that 
 streaming data interaction and to only offer a pay version (LCDS) would 
 stunt the growth of the community. Not all independant developer, web 
 hosts, or small-mid companies can afford the full LCDS price tag.

 On 2/2/2010 4:42 AM, GeorgeB wrote:
 
 Hi all,
 I am a fully occupied Flex v3 developer, and don't have spare time to 
 switch to Flex v4 before the projects I work on are over and done. 
 While on the side subject that Gordon Smith (post 152124) raised, may 
 I ask for reasonable answers? (since what I read worry me a lot about 
 the future of my projects support from Adobe):

 1. What was the meaning of Adobe changing the name from Flex Builder 
 (v3) to Flash Builder, while keeping the upgrade path from v3 to v4?
 2. I used to call myself a Flex developer, i.e MXML plus AS3 
 programmer. Should I have to call myself a Flash developer from now on?
 3. I understand there were Flash developers around since the very 
 begining. They have expertise among other things in timeline effects 
 and sequential animation programming using tools like Creative Suite 
 (Photoshop etc) way out of my discipline of database RIAs. Do I have 
 to describe myself as a creative animator now?
 4. If this is v4 of something, shouldn't that be an update of it's 
 previous version 3? (In this case does Flex = Flash?)
 5. Is Adobe running out of trade names? (or running out of what?)
 6. Also what's the future of BlazeDS after recent marketing 
 developments on LCESDS (or is it LCDSES?)?

 BTW I used to think of Adobe as a technology company. Am I mistaken?

 Thanks all
 George


   



[flexcoders] Re: What's up Adobe?

2010-02-03 Thread Mark A. DeMichele
I think the new name makes perfect sense.  The current FlexBuilder
doesn't only build flex.  It builds flash as well.  When you think
of it, it is truly a Flash Builder.  In fact, before they decided to
change them name, I wondered why they were associating the name with
Flex in the first place.  When I started, it was not obvious I could
use it to build a simple flash animations without the flex framework,
which I actually needed to do for a few projects.  I think of it as a
programmers tool for making flash apps as opposed to an artist's
tool for making pretty animations.



[flexcoders] Re: What's up Adobe?

2010-02-03 Thread GeorgeB
Hi Mark,

Just a short answer (from Wiki) to your question:: In fact, before they 
decided to change them name, I wondered why they were associating the name with 
Flex in the first place. 

Certain things in the following description need be corrected of course, like 
the last entry in Release History.. but anyway. Flex was there right from the 
beggining since Macromedia introduced it.

Thanks 
George

The initial release in March 2004 by Macromedia included a software development 
kit, an IDE, and a J2EE integration application known as Flex Data Services. 
Since Adobe acquired Macromedia in 2005, subsequent releases of Flex no longer 
require a license for Flex Data Services, which has become a separate product 
rebranded as LiveCycle Data Services.



Release history
Flex 1.0 – March 2004 
Flex 1.5 – October 2004 
Flex 2.0 (Alpha) – October 2005 
Flex 2.0 Beta 1 – February 2006 
Flex 2.0 Beta 2 – March 2006 
Flex 2.0 Beta 3 – May 2006 
Flex 2.0 Final- June 28, 2006 
Flex 2.0.1 – January 5, 2007 
Flex 3.0 Beta 1 – June 11, 2007 
Flex 3.0 Beta 2 – October 1, 2007 
Flex 3.0 Beta 3 – December 12, 2007 
Flex 3.0 – February 25, 2008 
Flex 3.1 – August 15, 2008 
Flex 3.2 – November 17, 2008 
Flex 3.3 – March 4, 2009 
Flex 3.4 - August 18, 2009 
Flex 3.5 - December 18, 2009 [1] 
Flex 4 - 2010 


--- In flexcoders@yahoogroups.com, Mark A. DeMichele d...@... wrote:

 I think the new name makes perfect sense.  The current FlexBuilder
 doesn't only build flex.  It builds flash as well.  When you think
 of it, it is truly a Flash Builder.  In fact, before they decided to
 change them name, I wondered why they were associating the name with
 Flex in the first place.  When I started, it was not obvious I could
 use it to build a simple flash animations without the flex framework,
 which I actually needed to do for a few projects.  I think of it as a
 programmers tool for making flash apps as opposed to an artist's
 tool for making pretty animations.





[flexcoders] Re: What's up Adobe?

2010-02-03 Thread GeorgeB
Hi Paul,

Thanks for replying. I almost agree with your saying. Only let me clear one-two 
details:

To my comment : 
What's bugging me is that all my current work done for the last 2 years, has to 
be referencing as been done in a non-existing (now obsolete?) framework, that 
as time goes will have its trade name placed next to T-Rex. As I understand it, 
this marketing decision is devaluating my investment in a development platform. 
(Not my first time unfortunatelly)

You reply:
 Nobody has said the Flex framework is going anywhere.

This is true. The framework stays (for the time..) but the brand name has gone! 
Flex is no longer.

Then what I 've been developing for 2 years is Flex3 RIA with Tomcat plus 
BlazeDS, plus Hibernate persistance backend. The heavy business logic has no 
stunning images or any animations, depending on the end target group of users. 
Overviewing the end result, I am only considering scale up options, like LCDS, 
different database etc. On the other hand Flex was the choice, as the other way 
(building with AJAX or similar approaches) were out-ruled from the beggining. 
Flex was the strong point and only real option. (If swf is being played by 
Flash Player, this was not the reason I 've chosen Flex, believe me)

Now Flex is gone and though I still have a complete application on Flex3 by the 
end of 2009 (I was already not thinking about transcripting to Flex4 - excuse 
me to Flash4) I certainly don't know what to state as key advantages of the 
application. Like, it is based on an extinct brand name product? You can't 
advertise such a advantage, can you?

Thanks 
George

--- In flexcoders@yahoogroups.com, Paul Andrews p...@... wrote:

 GeorgeB wrote:
  Hi all. hi Tom, hi Nick, hi Wally
 
  I have to thank you for your understanding! The common denominator of all 
  answers on why the new version of Flex Builder 3 should be renamed to Flash 
  Builder 4 is WTF No big deal. Or better, as Tom put it: Just marketing 
  bollocks!! LOL

 It may just be a name, but as your post shows people are confused by 
 these changes and it is worse for people who don't understand what Flex 
 is. A ton of people still associate flash with childish eye candy.
  Then I can call myself anything I like, as long as I keep exercising 
  succesfully my discipline writting code in a framework used to be called 
  Flex Builder (plug-in IDE to Eclipse) and now called Flash Builder IDE. 
  What's bugging me is that all my current work done for the last 2 years, 
  has to be referencing as been done in a non-existing (now obsolete?) 
  framework, that as time goes will have its trade name placed next to T-Rex. 
  As I understand it, this marketing decision is devaluating my investment in 
  a development platform. (Not my first time unfortunatelly)

 Nobody has said the Flex framework is going anywhere.
  Although not a stickler, I believe marketeers shouldn't be creating a mess 
  out of logic. Like presenting us a product named Flash Builder4 with no 
  previous Flash Builder3. If they think Flash Builder IS the name, why don't 
  they call this new product just Flash Builder v1? Or, are they afraid 
  this would confuse the market?

 Adobe is getting into a mess with product names.
  BTW should this Flexcoders group be renamed to Flashcoders?  Or keep it 
  going as is? (Resembling groups of practicioners in now extinct obscure 
  arts, black magic etc? if you excuse me the pun..)

 It's still coding using MXML and the Flex class framework, so I don't 
 see that the name should change. I didn't see that the tool name should 
 have changed either - for the same reason.
 
 Paul
  Thanks all for the very thoughtful replies
  George
 
  --- In flexcoders@yahoogroups.com, Wally Kolcz wkolcz@ wrote:

  1.) Keeping all their items more focused on the 'Flash Platform'.
  2.) Call yourself a 'Flash Developer specializing in the Flex 
  Framework'. Flex is not a language, its a Framework. It runs your 
  application on a 2 frame time line. Frame 1 is the application loader, 
  Frame 2 is your application. MXML gets compiled into ActionScript. All 
  tags are easy representations of true AS classes. It is created for 
  speed. Kinda like how ColdFusion is compiled into Java. You can create 
  full working Flex apps without any MXML. I guess if you are worried 
  about being confused with an animator call yourself a 'ActionScript 
  Developer specializing in the Flex Framework'
  5.) Doubt it too. They seem just to be aligning all the products related 
  to Flash with Flash (Flash Builder, Flash Professional, Flash Catalyst)
  6.) Blaze will probably remain around as a lesser version of LCDS. You 
  lose some really cool features, but don't pay the monster price tag. I 
  think Adobe knows that some of the success of Flash/Flex is that 
  streaming data interaction and to only offer a pay version (LCDS) would 
  stunt the growth of the community. Not all independant developer, web 
  hosts, or 

Re: [flexcoders] Re: What's up Adobe?

2010-02-03 Thread Paul Andrews
GeorgeB wrote:
 Hi Paul,

 Thanks for replying. I almost agree with your saying. Only let me clear 
 one-two details:

 To my comment : 
 What's bugging me is that all my current work done for the last 2 years, has 
 to be referencing as been done in a non-existing (now obsolete?) framework, 
 that as time goes will have its trade name placed next to T-Rex. As I 
 understand it, this marketing decision is devaluating my investment in a 
 development platform. (Not my first time unfortunatelly)

 You reply:
   
 Nobody has said the Flex framework is going anywhere.
 

 This is true. The framework stays (for the time..) but the brand name has 
 gone! Flex is no longer.

 Then what I 've been developing for 2 years is Flex3 RIA with Tomcat plus 
 BlazeDS, plus Hibernate persistance backend. The heavy business logic has no 
 stunning images or any animations, depending on the end target group of 
 users. 
 Overviewing the end result, I am only considering scale up options, like 
 LCDS, different database etc. On the other hand Flex was the choice, as the 
 other way (building with AJAX or similar approaches) were out-ruled from the 
 beggining. Flex was the strong point and only real option. (If swf is being 
 played by Flash Player, this was not the reason I 've chosen Flex, believe 
 me)

 Now Flex is gone and though I still have a complete application on Flex3 by 
 the end of 2009 (I was already not thinking about transcripting to Flex4 - 
 excuse me to Flash4) I certainly don't know what to state as key advantages 
 of the application. Like, it is based on an extinct brand name product? You 
 can't advertise such a advantage, can you?
   
Yes, I can see your point. I think the two of us are the only people who 
think that the Flex brand is weakened by the Flash moniker.
 Thanks 
 George

 --- In flexcoders@yahoogroups.com, Paul Andrews p...@... wrote:
   
 GeorgeB wrote:
 
 Hi all. hi Tom, hi Nick, hi Wally

 I have to thank you for your understanding! The common denominator of all 
 answers on why the new version of Flex Builder 3 should be renamed to Flash 
 Builder 4 is WTF No big deal. Or better, as Tom put it: Just marketing 
 bollocks!! LOL
   
   
 It may just be a name, but as your post shows people are confused by 
 these changes and it is worse for people who don't understand what Flex 
 is. A ton of people still associate flash with childish eye candy.
 
 Then I can call myself anything I like, as long as I keep exercising 
 succesfully my discipline writting code in a framework used to be called 
 Flex Builder (plug-in IDE to Eclipse) and now called Flash Builder IDE. 
 What's bugging me is that all my current work done for the last 2 years, 
 has to be referencing as been done in a non-existing (now obsolete?) 
 framework, that as time goes will have its trade name placed next to T-Rex. 
 As I understand it, this marketing decision is devaluating my investment in 
 a development platform. (Not my first time unfortunatelly)
   
   
 Nobody has said the Flex framework is going anywhere.
 
 Although not a stickler, I believe marketeers shouldn't be creating a mess 
 out of logic. Like presenting us a product named Flash Builder4 with no 
 previous Flash Builder3. If they think Flash Builder IS the name, why don't 
 they call this new product just Flash Builder v1? Or, are they afraid 
 this would confuse the market?
   
   
 Adobe is getting into a mess with product names.
 
 BTW should this Flexcoders group be renamed to Flashcoders?  Or keep it 
 going as is? (Resembling groups of practicioners in now extinct obscure 
 arts, black magic etc? if you excuse me the pun..)
   
   
 It's still coding using MXML and the Flex class framework, so I don't 
 see that the name should change. I didn't see that the tool name should 
 have changed either - for the same reason.

 Paul
 
 Thanks all for the very thoughtful replies
 George

 --- In flexcoders@yahoogroups.com, Wally Kolcz wkolcz@ wrote:
   
   
 1.) Keeping all their items more focused on the 'Flash Platform'.
 2.) Call yourself a 'Flash Developer specializing in the Flex 
 Framework'. Flex is not a language, its a Framework. It runs your 
 application on a 2 frame time line. Frame 1 is the application loader, 
 Frame 2 is your application. MXML gets compiled into ActionScript. All 
 tags are easy representations of true AS classes. It is created for 
 speed. Kinda like how ColdFusion is compiled into Java. You can create 
 full working Flex apps without any MXML. I guess if you are worried 
 about being confused with an animator call yourself a 'ActionScript 
 Developer specializing in the Flex Framework'
 5.) Doubt it too. They seem just to be aligning all the products related 
 to Flash with Flash (Flash Builder, Flash Professional, Flash Catalyst)
 6.) Blaze will probably remain around as a lesser version of LCDS. You 
 lose some really cool features, but don't pay the monster price tag. I 
 think 

RE: [flexcoders] Re: What's up Adobe?

2010-02-03 Thread Gregor Kiddie
Yes, I can see your point. I think the two of us are the only people
who 
think that the Flex brand is weakened by the Flash moniker.

 

No, there are more of us... We just aren't as vocal!

 

Gk.



Re: [flexcoders] Re: What's up Adobe?

2010-02-03 Thread Gautam P
I support you guys!

On Wed, Feb 3, 2010 at 9:32 PM, Gregor Kiddie 
gregor.kid...@channeladvisor.com wrote:



  “Yes, I can see your point. I think the two of us are the only people who

 think that the Flex brand is weakened by the Flash moniker.”



 No, there are more of us... We just aren’t as vocal!



 Gk.
  



[flexcoders] Re: What's up Adobe?

2010-02-03 Thread Mike
It's too late, the damage is done, but I agree also FWIW.
An Adobe VP told me about Flex being the open source branding, and Flash 
being the commercial product branding.  There is no way that customers will 
figure that out.  They have enough trouble understanding that developers are 
left-brained and designers are right-brained.

One should not target a single brand at two classes of individuals who have 
different educations, different values, different world views, drive different 
cars and listen to different music.  If you believe you know of a top-notch 
designer who is also a top-notch developer, your standards are too low.  One 
cannot excel at both career paths - humans are too finite.

Mike
... who tries to excel as a developer and has great respect for excellent 
designers


   “Yes, I can see your point. I think the two of us are the only people who
 
  think that the Flex brand is weakened by the Flash moniker.”
 
  No, there are more of us... We just aren’t as vocal!




Re: [flexcoders] Re: What's up Adobe?

2010-02-03 Thread Paul Andrews
Mike wrote:
 It's too late, the damage is done, but I agree also FWIW.
 An Adobe VP told me about Flex being the open source branding, and Flash 
 being the commercial product branding.  There is no way that customers will 
 figure that out.  They have enough trouble understanding that developers are 
 left-brained and designers are right-brained.

 One should not target a single brand at two classes of individuals who have 
 different educations, different values, different world views, drive 
 different cars and listen to different music.  If you believe you know of a 
 top-notch designer who is also a top-notch developer, your standards are too 
 low.  One cannot excel at both career paths - humans are too finite.
   
Yes, Macromedia were smart. They established Flex as a high-end serious 
development system that could compete with other serious development 
systems and distanced it from flash eye-candy. Adobe have now managed to 
shift the perception of Flex from top-end to something that's used for 
eye-candy frivolity with the association with flash. We all know that's 
not true, but the larger companies looking at serious development wont 
make the distinction between Flex for serious work and flash for 
animation. I suspect it'll end up as a case study of not what to do in 
branding lectures.

Paul
 Mike
 ... who tries to excel as a developer and has great respect for excellent 
 designers


   
  “Yes, I can see your point. I think the two of us are the only people who

 think that the Flex brand is weakened by the Flash moniker.�

 No, there are more of us... We just aren’t as vocal!
   




 
   





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