[IAEP] Branding and mascot (Was: Re: Color combos for the logo)
I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNERhttp://images.google.com.gt/images?q=sugar%20gliderie=utf-8oe=utf-8rls=com.ubuntu:en-US:unofficialclient=firefox-aum=1sa=Ntab=wias far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Jameson ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn [EMAIL PROTECTED] wrote: I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Looks like we indeed have a winner, yeah ;) Tomeu ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?).I can do this, but I'm not sure that SVG is needed. We currently have high-resolution RGB PNGs, and I could also upload CMYK EPS files for use in print. Color swatches are included in the logo PDF, and I am still working on guidelines for use of the logo in various conditions. 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo.Yes, we've been using the sugar part of the sugarlabs logo. Take a look at the badges PDF posted on the logo page. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think?In my mind, the logo has enough presence to stand on its own, and--in a sense--become the mascot. If there were any, I think it would need to be the XO, but OLPC owns the rights to that... Looks like we indeed have a winner, yeah ;) Tomeu ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Walter Bender Sugar Labs http://www.sugarlabs.org ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 6:59 AM, Christian Schmidt [EMAIL PROTECTED]wrote: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). I can do this, but I'm not sure that SVG is needed. We currently have high-resolution RGB PNGs, and I could also upload CMYK EPS files for use in print. As tomeu said on IRC, isn't the logo open-source? Inkscape is a great tool, and it is much easier to do a mashup of the logo with an svg. And as my example with the Obama campaign showed, it really is possible to do good branding at the grass roots. Sure, there were probably anti-Obama spoofs which used his font and logo, but they just helped his branding; and that was in a far more divisive environment than Sugar. Just release the svg; we promise we will be nice to it. Jameson ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
Walter, That said, OLPC owns that mark, so Sugar Labs cannot use it as a brand--they have asked us not to--but we can continue to use it in the interface itself. Just to spin it differently. OLPC can not be selective in enforcing its trademarks. And OLPC wants those trademarks to be used. We have been working on a badges program that makes for easier licensing of some marks by friends, user-groups, partners and vendors. SJ, Justin Mikowski - our legal intern -, and I hope to have this program out before the end of the year. I think SugarLabs, OLPC and the rest of the community are serious about discovering the space we are working in together. So if there is broader interest in the OLPC owned marks we should discuss licensing, co-branding, etc that is consistent with and demonstrates those partnerships. Robert Walter Bender [EMAIL PROTECTED] Sent by: [EMAIL PROTECTED] 12/05/08 07:40 AM To Jameson Quinn [EMAIL PROTECTED], Tomeu Vizoso [EMAIL PROTECTED] cc Christian Marc Schmidt [EMAIL PROTECTED], iaep iaep@lists.sugarlabs.org, Bernie Innocenti [EMAIL PROTECTED] Subject Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo) It is very cute. Regarding the XO logo itself, in my experience in talking to people, it is very closely associated with Sugar, the interface, more so than the OLPC-XO hardware, which is seemingly more associated with the bunny ears and the handle. I was just speaking with a group interested in Sugar on other hardware and they were pretty insistent on keeping the XO icon on the homepage, even though I told them it was easily replaced. That said, OLPC owns that mark, so Sugar Labs cannot use it as a brand--they have asked us not to--but we can continue to use it in the interface itself. -walter On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn [EMAIL PROTECTED] wrote: I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Looks like we indeed have a winner, yeah ;) Tomeu ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Walter Bender Sugar Labs http://www.sugarlabs.org ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
It would be great to bring further clarity to this... There is lots of enthusiasm for the mark, the XO laptop, and Sugar. We should find a way to best leverage it for all. -walter On Fri, Dec 5, 2008 at 8:58 AM, Robert D. Fadel [EMAIL PROTECTED] wrote: Walter, That said, OLPC owns that mark, so Sugar Labs cannot use it as a brand--they have asked us not to--but we can continue to use it in the interface itself. Just to spin it differently. OLPC can not be selective in enforcing its trademarks. And OLPC wants those trademarks to be used. We have been working on a badges program that makes for easier licensing of some marks by friends, user-groups, partners and vendors. SJ, Justin Mikowski - our legal intern -, and I hope to have this program out before the end of the year. I think SugarLabs, OLPC and the rest of the community are serious about discovering the space we are working in together. So if there is broader interest in the OLPC owned marks we should discuss licensing, co-branding, etc that is consistent with and demonstrates those partnerships. Robert Walter Bender [EMAIL PROTECTED] Sent by: [EMAIL PROTECTED] 12/05/08 07:40 AM To Jameson Quinn [EMAIL PROTECTED], Tomeu Vizoso [EMAIL PROTECTED] cc Christian Marc Schmidt [EMAIL PROTECTED], iaep iaep@lists.sugarlabs.org, Bernie Innocenti [EMAIL PROTECTED] Subject Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo) It is very cute. Regarding the XO logo itself, in my experience in talking to people, it is very closely associated with Sugar, the interface, more so than the OLPC-XO hardware, which is seemingly more associated with the bunny ears and the handle. I was just speaking with a group interested in Sugar on other hardware and they were pretty insistent on keeping the XO icon on the homepage, even though I told them it was easily replaced. That said, OLPC owns that mark, so Sugar Labs cannot use it as a brand--they have asked us not to--but we can continue to use it in the interface itself. -walter On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn [EMAIL PROTECTED] wrote: I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Looks like we indeed have a winner, yeah ;) Tomeu ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Walter Bender Sugar Labs http://www.sugarlabs.org ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Walter Bender Sugar Labs http://www.sugarlabs.org ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
OMG the Sugar-Glider is S Cute! Love it. Wow, you can even have them as pets - http://en.wikipedia.org/wiki/Sugar_Glider. These are great thoughts. I have no skills in this area so I would greatly appreciate people thinking about how we are going to brand and what form factors we should use for the USBs for Sugar on a Stick. I'm also thinking that lollipops with logos on them or something like that would be great give aways when we advertise Sugar on a Stick. Help very much wanted turning these ideas into cute clean spiffy reality. Thanks, Caroline On Fri, Dec 5, 2008 at 7:17 AM, Jameson Quinn [EMAIL PROTECTED]wrote: I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNERhttp://images.google.com.gt/images?q=sugar%20gliderie=utf-8oe=utf-8rls=com.ubuntu:en-US:unofficialclient=firefox-aum=1sa=Ntab=wias far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Jameson ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Caroline Meeks Solution Grove [EMAIL PROTECTED] 617-500-3488 - Office 505-213-3268 - Fax ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On 05.12.2008, at 13:30, Tomeu Vizoso wrote: On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn [EMAIL PROTECTED] wrote: I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif fonts chosen to go well with the decorative font. I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of McCain's more-centralized campaign. Immediate action items: 1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?). 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off other hardware vendors. I guess the obvious option would be the sugar part of the sugarlabs logo. 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Looks like we indeed have a winner, yeah ;) It is very cute indeed. I googled a bit and could not find obvious software-related uses as mascot. Other uses include 2004 Commonwealth Youth Games mascot: http://bendigo2004.thecgf.com/About_the_Games/The_Mascot/ Disney fanclub mascot: http://www.magicalmountain.net/shandy-the-sugar-glider/shandy-the-sugar-glider.aspx An Australian environmental association: http://www.oxleycreekcatchment.org.au/our_partners.html AOL Kids cartoon: http://kids.aol.com/KOL/2/CartoonsAndComics/Archive/super-gliders Trivia: the modern German name Kurzkopfgleitbeutler sounds quite funny, although it doesn't mention Sugar anymore, whereas the famous zoologist Alfred Brehm called it Zuckereichhorn: http://commons.wikimedia.org/wiki/Image:Zuckereichhorn_brehm.png - Bert - ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On 5 Dec 2008, at 12:17, Jameson Quinn wrote: 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Cute :-) But it needs to work as a 2 colour (+ alpha) icon at large and small sizes all over the UI. The XO really is a very well chosen design element... If we really can't keep it, well, my best thought so far is to make something very similar/stylised, some other kid like stick figure shape or perhaps face. Needs a lot of thought. --Gary ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 11:36 AM, Gary C Martin [EMAIL PROTECTED] wrote: On 5 Dec 2008, at 12:17, Jameson Quinn wrote: 3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms: associated with sugar? Pollinators (nectar) Hummingbirds (too western-hemisphere) Bats (anything nocturnal is culturally dangerous, but I love 'em) Bees (good possibility) flies (yuck) ants (has good community associations) gingerbread man (cute, but a little too gendered and shrek-y) bears (too generic) sugarcane fieldworker (yeah, right) I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a sugar glider. I'd never heard of that name even though my mom's Australian but it is beyond my wildest dreams. What do other people think? Cute :-) But it needs to work as a 2 colour (+ alpha) icon at large and small sizes all over the UI. The XO really is a very well chosen design element... If we really can't keep it, well, my best thought so far is to make something very similar/stylised, some other kid like stick figure shape or perhaps face. Needs a lot of thought. I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. I'm fairly confident that, though we can't use it as a brand identity, we can keep that icon in the UI itself. - Eben --Gary ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
I absolutely agree that the xo icon is the best for inside the interface, and that the sugarlabs word is a good general logo for sugarlabs. But there's no reason we can't have a mascot too. Ladies and gentlemen, I present to you: (provisionally named) Suggiehttp://sugarlabs.org/go/Image:Bigsuggie-xo.svg ! attachment: bigsuggie-xo.svg___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 11:45, Eben Eliason [EMAIL PROTECTED] wrote: I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. Is it possible to split the difference? It seems to me that by adding wings of a sort to the XO figure, you'd be able to approximate something that still looks human, yet also looks like a sugar glider -- or a kid with a hang glider. Clearly related to the original, but like the Red Bull commercials say Sugar gives you wings! ;-) -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 13:06, Jameson Quinn [EMAIL PROTECTED] wrote: I absolutely agree that the xo icon is the best for inside the interface, and that the sugarlabs word is a good general logo for sugarlabs. But there's no reason we can't have a mascot too. Ladies and gentlemen, I present to you: (provisionally named) Suggie! Scary! ;-) But kind of what I was thinking of -- though in my mind's eye it was going to be closer to the original XO kid. -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 1:12 PM, Kevin Cole [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 11:45, Eben Eliason [EMAIL PROTECTED] wrote: I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. Is it possible to split the difference? It seems to me that by adding wings of a sort to the XO figure, you'd be able to approximate something that still looks human, yet also looks like a sugar glider -- or a kid with a hang glider. Clearly related to the original, but like the Red Bull commercials say Sugar gives you wings! ;-) I don't think so. That misses the point, which is that the children themselves—not flying squirrels, however cute ;) —are represented as a fundamental part of the interface. - Eben -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 1:32 PM, Eben Eliason [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 1:12 PM, Kevin Cole [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 11:45, Eben Eliason [EMAIL PROTECTED] wrote: I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. Is it possible to split the difference? It seems to me that by adding wings of a sort to the XO figure, you'd be able to approximate something that still looks human, yet also looks like a sugar glider -- or a kid with a hang glider. Clearly related to the original, but like the Red Bull commercials say Sugar gives you wings! ;-) I don't think so. That misses the point, which is that the children themselves—not flying squirrels, however cute ;) —are represented as a My apologies extend to the marsupials, should I have offended them with my ignorance. =) - Eben fundamental part of the interface. - Eben -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
My thinking is as follows. When a kid is using Sugar you want them emotionally engaged with their work and the other kids, who they probably know in real life. The XO is a great icon for transparently representing other people and letting your use that as a symbol for a mental model of them. When we are teaching about Sugar, making powerpoints, books etc. We want to emotionally engage out readers hindbrain, with cute images that helps the person learning about Sugar feel like they are having fun. I'm getting this from a Kathy Sierra talk. So a mascot is not something that appear in the UI of Sugar. Its a branding element we put in book and slide shows and to spark up web sites. Maybe we also make it a fictional kid character we use in examples. I like the animal, but I think we need a cuter version then this first try. On Fri, Dec 5, 2008 at 1:32 PM, Eben Eliason [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 1:12 PM, Kevin Cole [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 11:45, Eben Eliason [EMAIL PROTECTED] wrote: I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. Is it possible to split the difference? It seems to me that by adding wings of a sort to the XO figure, you'd be able to approximate something that still looks human, yet also looks like a sugar glider -- or a kid with a hang glider. Clearly related to the original, but like the Red Bull commercials say Sugar gives you wings! ;-) I don't think so. That misses the point, which is that the children themselves—not flying squirrels, however cute ;) —are represented as a fundamental part of the interface. - Eben -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Caroline Meeks Solution Grove [EMAIL PROTECTED] 617-500-3488 - Office 505-213-3268 - Fax ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
Check out Dolly - the mascot for LAMS, which is also an open source project. http://wiki.lamsfoundation.org/display/lams/Dolly+the+LAMbS On Fri, Dec 5, 2008 at 1:52 PM, Caroline Meeks [EMAIL PROTECTED]wrote: My thinking is as follows. When a kid is using Sugar you want them emotionally engaged with their work and the other kids, who they probably know in real life. The XO is a great icon for transparently representing other people and letting your use that as a symbol for a mental model of them. When we are teaching about Sugar, making powerpoints, books etc. We want to emotionally engage out readers hindbrain, with cute images that helps the person learning about Sugar feel like they are having fun. I'm getting this from a Kathy Sierra talk. So a mascot is not something that appear in the UI of Sugar. Its a branding element we put in book and slide shows and to spark up web sites. Maybe we also make it a fictional kid character we use in examples. I like the animal, but I think we need a cuter version then this first try. On Fri, Dec 5, 2008 at 1:32 PM, Eben Eliason [EMAIL PROTECTED]wrote: On Fri, Dec 5, 2008 at 1:12 PM, Kevin Cole [EMAIL PROTECTED] wrote: On Fri, Dec 5, 2008 at 11:45, Eben Eliason [EMAIL PROTECTED] wrote: I'd strongly recommend against eliminating the XO as the core element of the UI. It was chosen specifically to represent children, and to maintain the human/body metaphors where appropriate. Substituting it with anything other than a human likeness would be counterproductive, I fear. Is it possible to split the difference? It seems to me that by adding wings of a sort to the XO figure, you'd be able to approximate something that still looks human, yet also looks like a sugar glider -- or a kid with a hang glider. Clearly related to the original, but like the Red Bull commercials say Sugar gives you wings! ;-) I don't think so. That misses the point, which is that the children themselves—not flying squirrels, however cute ;) —are represented as a fundamental part of the interface. - Eben -- Ubuntu Linux DC LoCo Washington, DC http://dc.ubuntu-us.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep -- Caroline Meeks Solution Grove [EMAIL PROTECTED] 617-500-3488 - Office 505-213-3268 - Fax -- Caroline Meeks Solution Grove [EMAIL PROTECTED] 617-500-3488 - Office 505-213-3268 - Fax ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On Fri, Dec 5, 2008 at 12:52 PM, Caroline Meeks [EMAIL PROTECTED]wrote: My thinking is as follows. When a kid is using Sugar you want them emotionally engaged with their work and the other kids, who they probably know in real life. The XO is a great icon for transparently representing other people and letting your use that as a symbol for a mental model of them. When we are teaching about Sugar, making powerpoints, books etc. We want to emotionally engage out readers hindbrain, with cute images that helps the person learning about Sugar feel like they are having fun. I'm getting this from a Kathy Sierra talk. So a mascot is not something that appear in the UI of Sugar. Its a branding element we put in book and slide shows and to spark up web sites. Maybe we also make it a fictional kid character we use in examples. I agree 100%. This is not meant as part of the default interface, but has its place. I like the animal, but I think we need a cuter version then this first try. I made a second attempt at http://sugarlabs.org/go/Image:Suggie_glidie.svg . A bit of skew to get the gliding vibe, a bit more concave at the edges to reduce the flasher vibe, and some real sugar colors to see how that works. However, this is still pretty close to the real animal except for a bigger head (http://sugarlabs.org/go/Image:Bigsuggie-xo.svg now has the references to the source images). So I have some basic questions: 0. Is anybody worse than neutral on the idea of a mascot (which would not replace the xo icon or sugar logo)? 1. Do people like the species? 2. Do people like the idea of incorporating the XO logo and the two-color look? 3. If the above two are yes, then what is wrong with this one? Should it be more cartoony - bigger eyes and head, fewer fingers? Is it still too flasher-y? Other suggestions? ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
Last try. Smilier, the X is closer to the real animal, and bigger eyes. On IRC they say this one's much cuter. http://sugarlabs.org/go/Image:Suggie_glidie_3.svg Same questions: 0. Is anybody worse than neutral on the idea of a mascot (which would not replace the xo icon or sugar logo)? 1. Do people like the species? 2. Do people like the idea of incorporating the XO logo and the two-color look? 3. If the above two are yes, then what is wrong with this one? Should it be more cartoony - bigger eyes and head, fewer fingers? Is it still too flasher-y? Other suggestions? Jameson ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
On 05.12.2008, at 20:57, Jameson Quinn wrote: Last try. Smilier, the X is closer to the real animal, and bigger eyes. On IRC they say this one's much cuter. http://sugarlabs.org/go/Image:Suggie_glidie_3.svg Same questions: 0. Is anybody worse than neutral on the idea of a mascot (which would not replace the xo icon or sugar logo)? 1. Do people like the species? 2. Do people like the idea of incorporating the XO logo and the two- color look? 3. If the above two are yes, then what is wrong with this one? Should it be more cartoony - bigger eyes and head, fewer fingers? Is it still too flasher-y? Other suggestions? I like the species and the two colors work okayish. The embedded XO now is almost bearable esthetically. I'd still soften the lower corner (make the right angle round like on the sides). Also the thin orange border seems a bit unnecessary and out of place. And I dont't like the fingers only on one side, but have no good suggestion on how to improve tat. But overall it's adorable :) - Bert - ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)
Jameson Quinn wrote: Not stylized enough for you? That's as stylized as I can do it. My version of stylized is control-L in inkscape. But I do have a version for using as the xo icon http://sugarlabs.org/go/Image:Suggie-Computer-xo.svg. (Again, I do not think this should be the default, but it is a nice customization.) Sorry, I was reading my mail in reverse order as usual, and had not yet noticed the icon you made :-) -- // Bernie Innocenti - http://www.codewiz.org/ \X/ Sugar Labs - http://www.sugarlabs.org/ ___ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep
