[ReprintArticles-Paradise] Strategies to Put Eyeballs On Your Website

2006-04-26 Thread Bill Platt
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Strategies to Put Eyeballs On Your Website

Article Description:

Successful webmasters all share three essential traits. First, 
they have developed processes for generating links to their 
website...


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Strategies to Put Eyeballs On Your Website
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



Successful websites are those that actually sell products 
and services to their visitors for a profit. And, successful 
webmasters are always working hard to bring even more visitors to 
their website, so that they can make even more sales and profits.

Successful webmasters all share three essential traits. First, 
they have developed processes for generating links to their 
website. Secondly, they have figured out how to employ a strong 
call-to-action with their advertising. And thirdly, they know how 
to track and test their results so that they can fine-tune their 
advertising.


ALL LINKS ARE NOT CREATED EQUAL

A human being will never see some links. Maybe the search engines 
will construe those links as valuable links, but I would not 
count on it. Google is a little too smart to give value to links 
that human beings cannot find on their own.

Eyeballs are important to Google, and they should be important 
to you too.

While some links will serve no use to you directly or in the 
search engines, other links will prove to be far more valuable. 
Some links will deliver hundreds or thousands of visitors a month 
to your website.

Successful webmasters are those that can generate links that will 
deliver hundreds or thousands of visitors to their websites each 
month! It all adds up. The more valuable the links are that you 
can develop, the more traffic you will serve. The more traffic 
you serve, the more profitable your website will become.


LINK PLACEMENT STRATEGIES

There are many well-known methods for generating links to your 
website. Five of the more noteworthy and effective are as 
follows:

 * Paid Links
 * Viral Linking
 * Article Marketing
 * Paid Search
 * Directory Placements

Here is an overview of each:


1. Paid Links

Usually, this type of advertising is delivered in banner formats, 
but is also available in text links. Pricing for paid links 
varies from cheap to incredibly expensive.

If you have an advertising budget equal to that of General 
Motors, then you could afford to buy advertising in one of the 
mega-websites such as: Yahoo! Games, Cnet.com, Disney.com, or 
FoxNews.com.

These mega-websites can deliver your advertising message to 
literally tens of thousands of people per day, but the costs can 
be staggering.

As always, you will get what you pay for. If you buy advertising 
on one of the mega-websites, you will get a lot of exposure for a 
lot of money. If you buy advertising on one of the small traffic 
websites, you will get a little bit of exposure for a little bit 
of money.


2. Viral Linking

Viral Marketing is a concept that suggests that your marketing 
message can pass from person-to-person, through existing social 
networks. In theory, if you have a compelling marketing message, 
people will be inclined to tell their friends, who will tell 
their friends, etc. Just like a virus that passes from person-to-
person through human contact, your marketing message can also 
spread like wildfire.

If you create a resource page on your website that is full of 
valuable information and links to other resources, you will find 
that people will want to share your page with others. And, if you 
create free tools and 

[ReprintArticles-Paradise] How To Create A Balanced Picture

2006-04-26 Thread Cheryl Miller
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How To Create A Balanced Picture

Article Description:

Image is everything when it comes to your photographs. You can 
have the most expensive camera, and all the modern trimmings, but 
this will not make a difference to your picture. Only you the 
photographer can make the difference...


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How To Create A Balanced Picture
Copyright © 2006 Cheryl Miller
PhotoTop Online
http://phototoppapers.com/index.htm



Image is everything when it comes to your photographs. You can 
have the most expensive camera, and all the modern trimmings, but 
this will not make a difference to your picture. Only you the 
photographer can make the difference, and creating a balanced 
picture will help you do that.

So how do you improve this and capture that beautiful image? 
A few minor tricks and adjustments will help you do this.

1. Adjusting the settings: With most digital cameras the white 
   balance setting is set at auto This will produce a cooler 
   picture. If you want to bring out those warm reds and yellows 
   set this feature to cloudy. Compare pictures taken on auto 
   and cloudy and you will see the difference. The reds and 
   yellows will be more apparent, giving you a warmer image. 
   This will work especially well when you take outdoor portraits 
   and photographs of sunny outdoor landscapes.

2. To add subtlety to the colors of your outdoor shots you will 
   need to use a polarizing filter. This will filter out glare 
   and reflections resulting in a unique balanced picture. A 
   simple way to create this effect is to use a good pair of 
   sunglasses. You place your sunglasses as close to your camera 
   lens as possible, make sure you position them right and do 
   not include the frames in your photo. Be careful to position 
   yourself so that the light is over your left or right shoulder 
   for maximum effect. Then see how the colors of your image are 
   enhanced when you use this technique.

3. Another way to create a balanced picture is to use the fill 
   flash or flash feature on your camera: Make sure you are in 
   control of this feature for better exposure. When you are 
   taking portraits outside be sure the fill flash or flash 
   is turned on.

4. You can experiment with light variations. Position the person 
   so the sun shines on the hair from the side or back. This is 
   called rim lighting. You can place them under a tree then 
   use your flash feature to add extra light.

5. An important point in creating a balanced picture is 
   positioning. Most cameras have a range of barely 10 feet so 
   do not stand too far away when you use your fill flash 
   outdoors.

6. Macro Mode: Activating the close-up feature on your camera. 
   Get as close to your subject as possible. Hold the shutter 
   button down halfway to allow the camera to focus. When you 
   see the confirmation light press the shutter down the rest 
   of the way. Focus on the most important part of the subject 
   and let the rest of the image go soft.

7. Creating unusual shots when balancing your picture: Moving 
   water is a challenge but here is a way to simplify it and 
   get a just painted effect. Find some running water; force 
   the camera's shutter to stay open for 1-2 seconds then rake 
   your picture. This will create the soft flowing effect of 
   the water and leave the surrounding scene looking sharp.


With these tips you will be able to enhance your images and 
create a balanced picture just be using simple techniques and 
the basic features on your digital camera. They say a picture is 
worth a thousand words make your photographs the conversation 

[ReprintArticles-Paradise] How to Choose the Right Bath Accessories

2006-04-26 Thread Ted Roberson
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How to Choose the Right Bath Accessories

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There's nothing worse after a nice hot bath or shower than to 
suffer the consequences of not having a fresh towel on a nearby 
towel rack waiting for you. Or worse...


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How to Choose the Right Bath Accessories
Copyright © 2006 Ted Roberson
TMGallery Unique Gifts and Home Decor
http://www.tmgallery.com/



There's nothing worse after a nice hot bath or shower than to 
suffer the consequences of not having a fresh towel on a nearby 
towel rack waiting for you. Or worse, to have to venture dripping 
wet, out of the bathroom and into your bedroom closet in order to 
find something with which to dry and then robe yourself. The wall 
cabinet with towel holder is an absolute savior!

Having a bathroom tastefully decorated can contribute generously 
to your general health and well being. After all, the bathroom 
is where you are mind and soul with yourself. 

It's exhilarating to unwind from the day with the gentle aromas 
of essential oils wafting from fragrancers while you use 
complementary scented massage oils available off your bathroom 
counters to soothe yourself into a bit of well-deserved 
attention. The bubbling of water in your tub can never be more 
inviting than when strewn with dried or fresh flower petals or 
when accentuated by colored soap beads. Pamper yourself from time 
to time with these accessories and you will begin to see a new 
you. 

Get your towels and other bathroom accessories color-coordinated 
to brighten your mood. Get ambitious and spring into action with 
blended reds and oranges or pinks, highlighted with greens. 
Summer could be the perfect time for youthful yellows. Matching 
soap dispensers, soap dishes, toothbrush holders, and tissue 
boxes lend charm to any bathroom. 

Have a few bath sets on hand with themes to go with the months or 
seasons. For example, you could have a portable magnolia bathroom 
shelf for the spring, a redecorated autumn-leaf one for the 
months of August and September, and then you could change it to a 
holly and mistletoe one for the winter. Coordinate the colors of 
your bath curtains, towels, hand towels and around-the-washbasin 
items, candles, and magazine racks to match the colors of your 
shelf. 

A word about magazine racks--they give your bathroom that 
studious look. There you go--you can find time to read or browse 
or study or douse yourself in the literary world. 

And when you choose a toothbrush holder, get one that's easy to 
clean. That's one item that definitely should not be harboring 
bacteria. 

If you do not have a shower massager, consider one for the next 
time you take a bath. That's another guaranteed way to ease away 
the tensions of the day. To make things easier, you could get a 
shower mirror--yes, the one that doesn't steam up. That's a boon 
for the shaving man. They're out there now--shower mirrors. They 
might even come up with shower TVs so you can get informed before 
you get on the go. 

The next time you take a bath, use more accessories, and make it 
a splash!



-
Ted Roberson has been actively marketing on the internet sharing 
advice on home decor and family gift giving ideas. Visit our 
online store TMGallery Unique Gifts and Home Decor were you will 
find a full range of home decor items and garden accessories to 
choose from. We are strongly committed to providing our customers 
with top quality merchandise, reliable shipping and world class 
service. Browse our store for great savings of 20 to 40 percent 
off retail prices. 

[ReprintArticles-Paradise] Tourism is Back in Full Swing in Cancun, Mexico

2006-04-26 Thread Jon Wuebben
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Tourism is Back in Full Swing in Cancun, Mexico

Article Description:

Cancun is back, better than ever! Over a hundred Mexico resorts 
have reopened and the state tourism minister predicts Cancun will 
draw as many visitors in 2006 as it did two years ago. And the 
travel deals are great! If you haven't been, now may be the best 
time to take a vacation to Cancun. 


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Distribution Date and Time: Wed Apr 26 21:17:06 EDT 2006

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Copyright:  2006
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Tourism is Back in Full Swing in Cancun, Mexico
Copyright © 2006 Jon Wuebben




BCancun is back, better than ever!/B Over a hundred Mexico resorts 
have reopened and the state tourism minister predicts Cancun will 
draw as many visitors in 2006 as it did two years ago. And the 
travel deals are great! If you haven't been, now may be the best 
time to take a vacation to Cancun. 

Since Hurricane Wilma hit in late October, the clean up has been 
moving fast. In fact, commercial and charter flights are back on 
regular schedules and many of the Cancun hotels, restaurants, 
bars, shops, golf courses and clubs have reopened. Even the 
ancient Mayan sites of Tulum and Coba are open and looking better 
than ever. In an effort to repair the beaches, engineers have 
been working around the clock building the equivalent of two 
American football fields of beach a day by collecting the 
displaced sand, from 22 miles off shore, onto two ships and 
re-depositing it back in it's original location. 

The hotels and shops in Cancun continue to deliver exceptional, 
very personalized and attentive service. Clearly, Cancun wants 
everyone to come on back!


BAdditional Notes about the Restoration/B

B * Beach Restoration Project Moving Forward:/B A $17 million 
   beach restoration project, funded by the Mexican government, 
   is currently underway. The project, which is expected to take 
   about eight months to complete, will restore and augment 
   beaches along the 7 1/2-mile stretch between Punta Cancun and 
   Punta Nizuc.

B * It's a Divers Paradise:/B Divers are enjoying less crowds, great 
   conditions and personalized service now that those areas have 
   re-opened.

B * Expedia.com Helping Get the Word Out:/B Expedia is working 
   closely with travel industry partners in Cancun to create 
   more awareness about the region as well as setting up smart 
   business practices for local merchants that will keep more 
   money in the local communities. 

B * New jobs:/B Cancun has added 10,000 new jobs since the Hurricane


BIts time to go to Cancun/B

So, when you make travel plans this year, don't forget about 
Mexico's number one vacation destination. Cancun has received a 
real facelift with remodeled shopping centers, new hotels and 
restored beaches. The government, business owners and local 
people look forward your arrival.



-
This article was written by Jon Wuebben, of Custom 
Copywriting. Jon writes select pieces about travel 
in Mexico for the a href=http://marriott.com/property/propertypage/CUNJWJW 
Marriott Resort in Cancun/a 
(http://marriott.com/property/propertypage/CUNJW).


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[ReprintArticles-Paradise] Tourism is Back in Full Swing in Cancun, Mexico

2006-04-26 Thread Jon Wuebben
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Article Title:
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Tourism is Back in Full Swing in Cancun, Mexico

Article Description:

Cancun is back, better than ever! Over a hundred Mexico resorts 
have reopened and the state tourism minister predicts Cancun will 
draw as many visitors in 2006 as it did two years ago. And the 
travel deals are great! If you haven't been, now may be the best 
time to take a vacation to Cancun. 


Additional Article Information:
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359 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed Apr 26 21:23:50 EDT 2006

Written By: Jon Wuebben
Copyright:  2006, Marriott Cancun Resort
Contact Email:  mailto:[EMAIL PROTECTED]

Article URL: 
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Tourism is Back in Full Swing in Cancun, Mexico
Copyright © 2006, Marriott Cancun Resort Jon Wuebben




BCancun is back, better than ever!/B Over a hundred Mexico resorts 
have reopened and the state tourism minister predicts Cancun will 
draw as many visitors in 2006 as it did two years ago. And the 
travel deals are great! If you haven't been, now may be the best 
time to take a vacation to Cancun. 

Since Hurricane Wilma hit in late October, the clean up has been 
moving fast. In fact, commercial and charter flights are back on 
regular schedules and many of the Cancun hotels, restaurants, 
bars, shops, golf courses and clubs have reopened. Even the 
ancient Mayan sites of Tulum and Coba are open and looking better 
than ever. In an effort to repair the beaches, engineers have 
been working around the clock building the equivalent of two 
American football fields of beach a day by collecting the 
displaced sand, from 22 miles off shore, onto two ships and 
re-depositing it back in it's original location. 

The hotels and shops in Cancun continue to deliver exceptional, 
very personalized and attentive service. Clearly, Cancun wants 
everyone to come on back!


BAdditional Notes about the Restoration/B

B * Beach Restoration Project Moving Forward:/B A $17 million 
   beach restoration project, funded by the Mexican government, 
   is currently underway. The project, which is expected to take 
   about eight months to complete, will restore and augment 
   beaches along the 7 1/2-mile stretch between Punta Cancun and 
   Punta Nizuc.

B * It's a Divers Paradise:/B Divers are enjoying less crowds, great 
   conditions and personalized service now that those areas have 
   re-opened.

B * Expedia.com Helping Get the Word Out:/B Expedia is working 
   closely with travel industry partners in Cancun to create 
   more awareness about the region as well as setting up smart 
   business practices for local merchants that will keep more 
   money in the local communities. 

B * New jobs:/B Cancun has added 10,000 new jobs since the Hurricane


BIts time to go to Cancun/B

So, when you make travel plans this year, don't forget about 
Mexico's number one vacation destination. Cancun has received a 
real facelift with remodeled shopping centers, new hotels and 
restored beaches. The government, business owners and local 
people look forward your arrival.



-
This article was written by Jon Wuebben, of Custom 
Copywriting. Jon writes select pieces about travel 
in Mexico for the a href=http://marriott.com/property/propertypage/CUNJWJW 
Marriott Resort in Cancun/a 
(http://marriott.com/property/propertypage/CUNJW).


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[ReprintArticles-Paradise] Your Automatic Right to be Rich

2006-04-26 Thread Shannon Baldwin
Free-Reprint Article Written by: Shannon Baldwin 
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Your Automatic Right to be Rich

Article Description:

You develop in mind, soul, and body by making use of things, and 
our society is structured so that you must have money in order to 
get these things. And so, the basis of all advancement for your 
life must be the science of getting rich.


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Your Automatic Right to be Rich
Copyright © 2006 Shannon Baldwin
Wallace Wattles Online
http://www.WallaceWattlesOnline.com



It's a fact that you cannot possibly live a really complete 
and successful life unless you are rich. You can't achieve your 
greatest potential in talent or soul development unless you have 
plenty of money. And to unfold your soul and to develop talent 
you must have many things to use and you cannot have these things 
unless you have money to buy them with.

You develop in mind, soul, and body by making use of things, and 
our society is structured so that you must have money in order to 
get these things. And so, the basis of all advancement for your 
life must be the science of getting rich.

   The object of all life is development; and everything that 
   lives has an inalienable right to all the development it is 
   capable of attaining. --- Wallace D. Wattles

Your right to life means your right to have the free and 
unrestricted use of all the things that are needed for your 
fullest mental, spiritual, and physical unfoldment - in other 
words, your automatic right to be rich.

We're not going to talk about riches in a figurative way - to 
be really rich doesn't mean to be satisfied or content with a 
little. You shouldn't be satisfied with a little if you're 
capable of using and enjoying more.

The purpose of Nature is the advancement and unfoldment of life; 
and you should have all the things that can contribute to the 
power; elegance, beauty, and richness of life - to be content 
with less is a crime.

Life today has advanced so far, and become so complex, that the 
average person requires a great amount of money in order to live 
in a way that even approaches completeness. 

You naturally want to be all that you are capable of being; this 
desire to realize innate possibilities is inherent in your human 
nature; you can't help wanting to be all that you can be.

To succeed in life you must be what you want to be; you can 
become what you want to be only by making use of things, and you 
can have the free use of things only as you become rich enough to 
buy them. To understand the science of getting rich then becomes 
the most important of all knowledge.


There is nothing wrong in wanting to get rich. The desire for 
wealth is really the desire for a richer, fuller, and more 
abundant life and that desire is praise worthy. Anyone who 
doesn't want to live more abundantly is abnormal, and so the 
person who doesn't wish to have enough money to buy all they 
want is abnormal.

   There are three motives for which we live; we live for the 
   body, we live for the mind, we live for the soul. No one of 
   these is better or holier than the other; all are alike 
   desirable, and no one of the three--body, mind, or soul--can 
   live fully if either of the others is cut short of full life 
   and expression. It is not right or noble to live only for the 
   soul and deny mind or body; and it is wrong to live for the 
   intellect and deny body or soul. --- Wallace D. Wattles

I'm sure you're acquainted with the consequences of living for 
the body and denying both mind and soul; and we see that real 
life means the complete expression of all that we can give 
through body, mind, and soul.

Whatever you say, you can't be 

[ReprintArticles-Paradise] When To Raise Your Prices, Without Feeling Evil About It

2006-04-26 Thread Mark Silver
Free-Reprint Article Written by: Mark Silver 
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When To Raise Your Prices, Without Feeling Evil About It

Article Description:

There are many legitimate reasons to raise your prices. But, you 
need to think about more than just yourself here. That's right, 
raising your prices can actually be an unselfish act, done in 
deep service to your customers. WARNING: The benefits ONLY APPLY 
IF the higher price is coming from a place of truth and integrity 
in your heart.


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Distribution Date and Time: Wed Apr 26 23:36:18 EDT 2006

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Copyright:  2006
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When To Raise Your Prices, Without Feeling Evil About It
Copyright © 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com



There are many legitimate reasons to raise your prices. But, you 
need to think about more than just yourself here. That's right, 
raising your prices can actually be an unselfish act, done in 
deep service to your customers. Your customers may be missing 
out on important benefits to themselves if you don't raise your 
prices.

WARNING: The benefits ONLY APPLY IF the higher price is coming 
from a place of truth and integrity in your heart. Simply raising 
your prices will not automatically create these benefits.

The Big Authentic Benefit of raising your prices is that your 
customer gets more out of your product or service, simply by 
paying more. How can this be true?

Whatever you are selling is meant to help change or transform 
your customers in some way, to make their lives better. Whether 
you are selling oatmeal, accounting, or Reiki, the reason you are 
in business is that you want to see your customers/clients doing 
better, feeling happier and/or being healthier in some fashion.

Unfortunately, the truth is that you don't have the power to 
change anyone. You already know this from experience. True change 
comes about when people commit to change, they take it on. It 
could be a commitment to eating oatmeal instead of pastries for 
breakfast. It could be a commitment to a healthy relationship 
with their finances and their accounting. Either way, it's the 
customer's commitment that is responsible for the amazing results 
you can create with them through your business.


Strange But True

An acupuncturist client I worked with saw her clients get well 
more quickly, as a result of higher prices. One reason may have 
been that, in general, the clients more consistently followed 
through with what she told them to do between sessions, because, 
heck, I'm paying enough for this, I probably should do what she 
tells me.

This also functions on far more subtle levels. I happen to 
believe that when the Truth is present, miracles happen. Part of 
the Truth is you, in generosity, giving to your customers. Part 
of the Truth is admitting your mistakes, holding the highest 
standards you can, and keeping the customer's best interests at 
heart.

Part of the Truth is also asking them to pay your True price, 
even if it's higher than is presently comfortable for you.

The money a customer pays is, in part, a reflection of how 
present he or she is in the relationship. If the price is too 
low, less of the customer is present, and less presence means 
less change for them. They get fewer results by paying less, 
because they are less committed. And, if you aren't asking them 
to pay the True price, then less of you is present as well.

If you have the courage to face the Truth about your pricing, 
everyone becomes more present, and miracles can occur. Including 
the miracle of your own profitability. :-)


Keys to Signs that You Need to Face the Truth and Raise Your 
Prices

* When you have overflow demand for your product or service.

Guess what? It's time to raise your prices. Why it's important: 
a business that is busy is asking for creativity 

[ReprintArticles-Paradise] You Don't Have To Be Harry Potter To Send A Magical Gift Of Flowers

2006-04-26 Thread Wesley Berry
Free-Reprint Article Written by: Wesley Berry 
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You Don't Have To Be Harry Potter To Send A Magical Gift Of Flowers

Article Description:

Sometimes life is so busy that it seems almost impossible to keep 
up on the special events in the lives of our loved ones and to 
ensure they always receive a beautiful and personal gift.


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Distribution Date and Time: Thu Apr 27 00:42:54 EDT 2006

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Copyright:  2006
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You Don't Have To Be Harry Potter To Send A Magical Gift Of Flowers
Copyright © 2006 Wesley Berry
Wesley Berry Flowers
http://www.800wesleys.com/



Sometimes life is so busy that it seems almost impossible to keep 
up on the special events in the lives of our loved ones and to 
ensure they always receive a beautiful and personal gift. But, 
if you enlist some help from your local florist, no matter how 
complicated life gets, you can be sure that you'll always have 
the perfect gift for every occasion.

Many florists offer a reminder service to let you know when a 
special occasion, like a birthday or anniversary is coming up. 
Talk to your florist and ask how you can enroll in this service. 
Often there is no charge involved and you're not obligated to 
purchase flowers for every occasion you're reminded of.

Get to know your florist so you feel comfortable talking about 
what's coming up and what you'd like to send. Your florist may 
track the flowers you send for each event as a part of the 
reminder service so that you don't send the same arrangement 
twice and to help you remember which gifts had the greatest 
impact. Tracking flower purchases will also help your florist 
to make appropriate suggestions based on the likes and dislikes 
of those who are receiving them as well as your purchasing 
preferences.

When you enroll in a reminder service, your florist may ask you 
to answer some questions regarding those people you place on your 
list to receive flowers. Questions might include:

 * What colors does the person like most?

 * What colors does he/she like the least?

 * Are there any flowers or colors that should never be used?

 * What are the person's hobbies or interests? (This can help 
   your florist come up with unique gift ideas, such as an 
   arrangement in an old football for a sports fan.)

 * What type of personality does he/she have? (This helps 
   determine style preferences. For example, someone who 
   is very outdoorsy is likely to appreciate flowers with 
   a more natural feel using seasonal grasses and twigs as 
   accents.)

If your florist doesn't offer this service, you can be sure to 
never miss an event by taking the time to constantly update your 
calendar with new events. Check your calendar at the beginning of 
every month so you're aware of what's coming. You can order 
flowers weeks in advance and have them delivered on the desired 
date, so it's possible to take care of all your gifts for the 
month with just one phone call-no magic needed! 




-
Wesley Berry is the President of Wesley Berry Flowers, 
a successful multi-million dollar business that was 
established in 1946. He is also the Headmaster of the 
Professional Florists' Institute, a floral design school 
located in Michigan. Visit Wesley Berry Flowers on the 
web at http://www.800wesleys.com


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[ReprintArticles-Paradise] Implementing Online Web Support with Knowledge Base Software

2006-04-26 Thread Anne Sych
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Implementing Online Web Support with Knowledge Base Software

Article Description:

Whether you are managing staffing or simply attempting to keep up 
with increasing support demands, online Web support is proving to 
be a useful cost cutting avenue for resolving customer support 
issues.


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Implementing Online Web Support with Knowledge Base Software
Copyright © 2006 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/



Whether you are managing staffing or simply attempting to keep up 
with increasing support demands, online Web support is proving to 
be a useful cost cutting avenue for resolving customer support 
issues.

On the market today are many affordable Knowledge Base Software 
solutions that easily integrate with your current website to 
provide online support to your clients.  Knowledge Base Software 
is available in hosted and non-hosted versions and can be 
purchased according to the number of administrators needed to 
manage the articles.

Transitioning to an online support environment is not 
complicated; the most time consuming component is placing your 
content into the knowledge base.  When considering products, look 
for software that allows for easy importing of word processing 
files, uploading images, as well as accommodating searchable 
file attachments.  In no time and with little manpower, company 
documentation can be efficiently organized into the knowledge 
base tree.

Shifting the mindset of your customers to a self-help scenario 
need not be a scary endeavor. The following are a few of the 
recommendations highlighted in a report published by the 
Association of Support Professionals.*

Encourage customers to search the Web first:

Web support should be emphasized in company publications as the 
preferred method of support.  Customers using telephone support 
can often be coaxed to try web support through on-hold 
recordings recommending the speed and simplicity of this 
Web service.


Fine-tune your Web navigation:

Often small changes in your current website navigation can result 
in huge gains for self service.  For example, replace typical 
support contact email addresses with prominent links such as Ask 
a Question or Find Answers that link directly to the knowledge 
base.  Duplicate the links in multiple locations throughout the 
site.


Post new knowledge base content quickly:

When your telephone support staff gets issues that are not 
addressed in the knowledgebase, create a system where they 
promptly send an alert to knowledge base administrators.  Some 
knowledge base systems allow end users and/or telephone support 
staff to create new articles on the fly, which get sent to admin 
for approval. This keeps the knowledge base constantly updated.


Look for new ways to leverage support site investments:

The infrastructure of a Web support site can sometimes handle 
other customer-related tasks such as downloads and the 
distribution of beta information.  The architecture is in place 
and the interface is already familiar to the customers.  Security 
can be set by administrators as desired to manage permissions.


Soon your customers will be empowered to find answers to their 
own questions on your website, all-the-while saving your company 
money.

* Doing More With Less, Published by The Association of Support 
  Professionals, pgs. 2-3.




-
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc. 
Novo Solutions, Inc., is an Independent Software Vendor (ISV) 
in Virginia Beach, Virginia specializing in Customer Support 
Software. Free