On Wed, Apr 8, 2009 at 4:48 PM, Rupert rup...@fatgirlinohio.org wrote:
This is from the Seattle Times last week. Credit Suisse analyst says
YouTube will cost Google $470m. Bandwidth costs them $360m, content
rights cost them $252m, but sales from advertising are only $240m (um,
only).
This
75 billion streams to 375 million unique visitors in 2009? Damn,
they're catching up with Twittervlog. It's time I installed that new
Wordpress theme.
On 14-Apr-09, at 8:41 PM, Jay dedman wrote:
On Wed, Apr 8, 2009 at 4:48 PM, Rupert rup...@fatgirlinohio.org
wrote:
This is from the
Hi everyone:
To: videoblogging@yahoogroups.com
From: rup...@fatgirlinohio.org
Date: Wed, 8 Apr 2009 13:48:57 -0700
Subject: [videoblogging] YouTube will lose half a billion dollars this year
This is from the Seattle Times last week. Credit Suisse analyst says
YouTube will cost Google
It's still early in the game. They're rolling out new revenue models all the
time. This one seems to be doing well:
http://www.webpronews.com/topnews/2009/04/09/youtube-launches-click-to-buy-in-eight-new-countries
Credit Suisse analysts may have to revisit their estimate that YouTube will
Yeah, you make a good case. I can't really argue back any more than
just to say that I was - probably naively - basing my impressions on
an assumption that Google knows what it's doing as far as advertising
is concerned, being impressed by their $20+bn/yr ad revenues. I'd
never really
I had assumed that they're trying their absolute hardest not to
lose half a billion dollars and that they haven't been able to make it
work yet. But perhaps you're right and they are indeed shackled by a
GM-like existing situation with YouTube and don't know how to fix it.
First off, having
Great. But if you look at the YouTube videos, the links are in the
info panel, not in banners or overlays, so I don't know whether it's
really a proper display of the effectiveness of annoying Click To Buy
text overlays popping up over someone's home video containing a
Britney Spears song.
This is from the Seattle Times last week. Credit Suisse analyst says
YouTube will cost Google $470m. Bandwidth costs them $360m, content
rights cost them $252m, but sales from advertising are only $240m (um,
only).
Oops.
If YouTube and Google can't make it work, how the hell is anybody
in other news...
http://blog.streamingmedia.com/the_business_of_online_vi/2009/04/disney-says-hulu-running-out-of-cash.html
;)
On Wed, Apr 8, 2009 at 4:48 PM, Rupert rup...@fatgirlinohio.org wrote:
This is from the Seattle Times last week. Credit Suisse analyst says
YouTube will cost Google
Rereading my post, my final comments were supposed to be questions,
not statements.
Here are some more:
As a layman, I don't understand how people will make money with
advertising on online video. Surely at some point soon, pay per view
will become the norm? Will the recession bring this
Yes, YouTube is losing money, but just because an analyst says they
are losing half a billion dollars doesn't make it so.
Sent from my iPhone
True, but from my brief experience of working with Analysts, they do
spend quite a lot of time working on their figures, not just plucking
things out of thin air. And it's not a two-bit Analyst, it's a couple
of guys at Credit Suisse. So I'd presume that they were basing this
on
I think you're painting online video with an incredibly wide brush here,
and it's pretty distortionary. These questions were once asked about text
online, too, and the answer is that any of a number of business models
have arisen. Content that has been worth money and isn't value-added
through
As a layman, I don't understand how people will make money with
advertising on online video. Surely at some point soon, pay per view
will become the norm? Will the recession bring this on? With things
like paypal and google checkout, isn't paying for things much easier
now? Easy enough to
That's me - broad brush man. Jack of all trades, master of none. I
take your point, that it's horses for courses, but I still don't
understand the long term future of advertising for on-demand video.
It's just not happening on anything like the scale of traditional
advertising, or even
I wrote about this last June. I don't understand why they are so hesitant to
open it up to the business/marketing community for $$$. My entire post lays
it out.
http://www.jimkukral.com/how-youtube-is-missing-out-on-12-billion-a-year-by-not-having-a-business-channel/
I figure they can make 1.2
ads don't work with ephemeral content.
Surely that's exactly where they do work? Most of the media we
consume is ephemeral - TV, newspapers, online news, we see adverts
alongside those things as they stream into our lives. On-demand
video is largely different from that, isn't it? it's
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