Re: [Wikimedia-l] Fundraising pilot on Facebook

Hi all, apologies as I'm a bit behind schedule in answering the last round of questions. We ended up taking a few extra days to get the details of the program right, and launched this ads experiment on Wednesday, July 12th. I posted an update today to our meta page for this experiment

Re: [Wikimedia-l] Fundraising pilot on Facebook

Hi all, I've received a bunch of great questions both on and off list. I'm really happy to see how interested people are in this pilot. It is a new experiment for us, too, and I hope the learnings will be beneficial to all. I just wanted to send a quick note of acknowledgment because it's getting

Re: [Wikimedia-l] Fundraising pilot on Facebook

Thanks Sam! Very interesting to see the WMF dip its toe into the water of off-Wikipedia fundraising for small gifts for the first time. :) Out of interest are you planning to use Facebook's custom audiences tool to include (or possibly exclude) people who are already WMF donors? (And, more of a m

Re: [Wikimedia-l] Fundraising pilot on Facebook

Thanks Sam Interesting experiment. Can you provide versions of the fundraiser notifications so people can provide feedback? Best James On Thu, Jun 29, 2017 at 1:57 PM, Samuel Patton wrote: > Hi, John. Thanks for taking the time to share your questions, and I'm happy > to answer them. I've incl

Re: [Wikimedia-l] Fundraising pilot on Facebook

Hi, John. Thanks for taking the time to share your questions, and I'm happy to answer them. I've included your original questions and my answers inline: *Does this involve paying Facebook and Instagram? If so, how much is being allocated that part of this pilot?* Yes; we’ll pay a cost per click,

Re: [Wikimedia-l] Fundraising pilot on Facebook

Hi Sam, Does this involve paying Facebook and Instagram? If so, how much is being allocated that part of this pilot? IIRC, at least Facebook has a separate program for non-profits, but they didnt offer ads for non-profits at reduced rates as part of that program. What targets have been set to ev