Indeed, there is nothing wrong with Autodesk using ICE as the main selling
point. Of course SI is a generalist powerhouse, but it's pretty difficult
for marketing to point this out. As long as they're promoting it at all,
I'm happy.


On Tue, Oct 1, 2013 at 4:49 PM, Paul Griswold <
[email protected]> wrote:

>
> For me, I'll take Softimage being touted for ICE and Face Robot at the top
> of the ECS page any day of the week when you compare it to the virtual
> silent marketing campaign we've had so far.  I'm hopeful that someone
> somewhere in AD's marketing department finally loaded Softimage for the
> first time ever and a light when off in their head - "hey, this Softimage
> thing is pretty amazing!  We could sell this!"
>
>
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