Regarding the new article/interview with Maurice:

Maurice, I do appreciate you answering some of our questions.
One thing that really has us (Softimage users) angry about is that your
company had plans in September of 2012 (and most likely earlier) to not
invest further in Softimage and to keep it going on a maintenance level, to
not significantly invest in Softimage. Your company must have known this
would anger people, and while yes, we were told that the team was moving to
Singapore, we were NEVER told that it was because the investment in
Softimage was going to be diminished and it was going to basically be done
to keep it on life support. Had we known that, we could have made the (to
us, very logical) assumption that Softimage was going to be EOL'd at some
point. I asked on the forums, I asked in beta programs if Softimage was not
a real priority to Autodesk, and got no replies.

This, among other things, really shows a very deep lack of respect for your
Softimage customers, who were paying subscription or support fees to
(ultimately) fund the development of Maya. How does that sound like a good
thing to do to your customers?

If we were told what Autodesk's real plans were for Softimage, we would
have been to blame for not seeing the future (because it would have been
laid out for us already). Being a public company does not mean you cannot
give your customers an idea of your intentions. I am NOT referring to EOL
for Softimage, because if we take yo at your word that it wasn't the plan
for that product until end of 2013, then it wouldn't be on anyone's radar
as a plan. What I am talking about is that Autodesk assumed that it could
tell a half-truth (or essentially not tell the entire story) to keep
customers placated with regards to the future of Softimage.

This not only speaks of the apparent view by Autodesk that it's customers
are stupid, but also seems to point out that Autodesk is not able to see
that those same customers would be angry when/if Softimage failed to
survive on 'Life Support'.

It seems obvious to me, and should have to Autodesk, that basically
maintaining Softimage would not be enough, and would be a self-realized
death sentence  for the software, especially when the ROI was calculated.
If customers got angry and stopped paying subscription and froze their
version of it because of a lack of innovation, one would think that someone
with a reasonable amount of business experience could see that the
situation was only going to get worse with the clear lack of innovation and
advancement continuing with regards to Softimage.
This would HAVE to lead to an EOL decision. Autodesk is a corporation,
decisions are made based on money. We should have seen that, but Autodesk
should have, too.

Our biggest mistake, as Softimage users (besides trusting Autodesk to know
things like this) was to not go with our gut feeling that Softimage's days
were numbered. We all knew it in our bones in 2008, but we really knew it
when the team was reassigned and a new team offshore was contracted.

However, had we known the plan to minimally invest in Softimage a year and
a half ago, we would have been that much further along the path to learning
new software to run our businesses. Yes, some of that software would have
been other DCC apps not in the Autodesk sphere. It was just rudely assumed
that we would want to make the switch to May or Max. Perhaps most of us
would have if we knew ahead of time. Now, all that has happened is Autodesk
has alienated and angered formally loyal customers and been given a
non-choice of either Max or Maya.

We even had to argue to be able to use the software past the 2 year mark,
so commenting as you do in the article that we can always keep using
Softimage is an insult, since that WASN'T always an option, until we argued
for it.

Had we been given an honest roadmap of the plans to minimally invest in
Softimage, we would have more control over our own futures. We could have
controlled the client perception of why we were using a new software
application, but now we are in a defensive position and are forced to make
excuses for why we are A) either still using EOL software, or B) changing
to another DCC.

In either of those cases, Autodesk just passed the buck to us and hung us
out to dry.

Does this sound, to anyone, like a good way to treat valued customers?
Does this sound to anyone like a company to put your faith in for the
future?



On Thu, Mar 20, 2014 at 2:02 PM, Cristobal Infante <[email protected]> wrote:

> more innovation from autodesk:
>
>
> http://techcrunch.com/2014/03/19/autodesk-buys-creative-market-jumping-into-maker-marketplace/
>
>
> On 20 March 2014 17:54, Doeke Wartena <[email protected]> wrote:
>
>> 17 years? Softimage is from 1988 if i'm correct.
>>
>>
>> 2014-03-20 18:43 GMT+01:00 Jordi Bares <[email protected]>:
>>
>> When you think they just threw 17 years worth of work of so many talented
>>> people...
>>>
>>> very sad
>>>
>>>  Jordi Bares
>>> [email protected]
>>>
>>> On 20 Mar 2014, at 17:35, "rs3d" <[email protected]> wrote:
>>>
>>>
>>> I don't know if this article was posted here before,it's been hard to
>>> keep up with the sheer number of posts on the list nowadays...
>>> anyways...Q&A with AD:
>>>
>>>
>>> http://www.creativebloq.com/3d/autodesk-answers-your-questions-demise-softimage-31411069
>>>
>>> later,
>>> Rui
>>>
>>> www.ruisantos3d.com
>>>
>>>
>>>
>>> ...ping?
>>>
>>>
>>> ------------------------------
>>>  <http://www.avast.com/>
>>>
>>> Este email está liivre de vírus e malware porque a proteção avast!
>>> Antivirus <http://www.avast.com/> está ativa.
>>>
>>>
>>>
>>
>


-- 





Perry Harovas
Animation and Visual Effects

http://www.TheAfterImage.com <http://www.theafterimage.com/>

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