On Sat, May 01, 2004 at 09:10:56AM -0400, Keith C. Ivey wrote: > That makes some sense, but it's questionable to count the first > step as an opt-in, since it could come from anyone.
Well, both the first and second are requests to opt-in.
> Regardless, Bob is right that "double opt-in" is a spammer
> phrase, and it's clearer (and better for one's image) to use
> "confirmed opt-in".
It's not a spammer phrase, more of a "marketing people" phrase. I work
at an online media company and have this problem everytime I have to
talk to the marketing/sales/editorial people.
They have multiple levels:
Opt-In Someone sends you an address to add to the
list, you do so.
Confirmed Opt-In Someone sends you an address to add to the list,
you do so, you send a mail to the address
confirming that they've been opted-in.
Double Opt-In Someone sends you an address to add to the list.
You send a mail saying that their address has
been requested to be opted-in to their list,
please do X to verify the request. If no X,
nothing happens. If X, address is added to list,
you send a mail to the address confirming that
they've been opted-in.
There's probably some more, but that's the marketing version as I
understand it. For techs, we'd say that only spammers do the first one,
and don't call it "opt-in" anyway. Also, we'd say "double opt-in" is
actually just a single opt-in request which has a longer procedure than
"hey, add me and let me know when it's done". So shift the names down
one for techs, and there you are.
Spammers are basically unscrupulous marketing people mixed with a dash
of used car salesman. I'm not surprised if they use the same lingo.
--
Randomly Generated Tagline:
"Robotic tape changer mistook operator's tie for a backup tape."
- Today's BOFH Excuse
pgpzWGkmnbibs.pgp
Description: PGP signature
