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Sam Reeves wrote:
> 
> 
> I have a solution to color balance problems that people have been expressing.
> You don't even need a filter for your camera to balance the tungsten, strobe,
> or non-natural source.  Shoot color negatives! 
> 

Yeah, I was afraid somebody was gonna say that! I saw some pictures in a 
magazine recently that a friend shot in a building that had some very 
nasty ambient light (sodium vapor, etc). I asked how he got the lighting 
to look so natural. "Fixed it in Photoshop..." was all he said.

Many TV commercials these days are shot on color negative film and the 
negative is transferred directly to tape or digitized, and reversed to a 
positive image in the process. Then the images are edited. In this 
process, nobody on location seems to care about color temperatures and 
all that goofy stuff, because it can all be made to look perfect in the 
transfer process.


--David R. Busse
Diamond Bar, Calif.

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