At 2010-07-12 23:45, Lester Caine wrote:
...
As others have pointed out, 'brand' may be a better choice of 'name' in
some cases, but in reality there are THREE possible tags in many of these
cases. For example
name=the fancy hotel
brand=best western
operator=the local best western franchise
In case we want to include the franchise tag in whatever we come up with
here, I'd like to pick a small nit.
The "franchise" is the actual license or right granted to the "franchisee"
(e.g. Bob Smith dba The Fancy Hotel) by the "franchisor" (e.g. Best Western
Hotels).
Personally, I think "franchise" is un-necessary, since name, brand, and
operator seem to clearly identify the roles of each name/person/company in
the examples we've talked about, not to mention that the relationship may
not necessarily or technically be a franchise, and this would be near
impossible to determine casually.
Our local supermarket is a budgens but ...
brand=budgens
operator=Guy Warner Group
In this case the 'name' might be 'Guy Warner Budgens' as appears on the
local sign.
petrol stations and other 'franchise' type operations will have the same
more complex relations ... BUT for example, I have a 'fast fuel' fuel card
which can be used at any Texaco garage, but the operator of those garages
may not be Texaco, so should I be adding a 'fastfuel'=yes tag or
brand=Texaco to identify this ... Just another piece of the branding jigsaw.
--
Lester Caine - G8HFL
-----------------------------
Contact - http://lsces.co.uk/wiki/?page=contact
L.S.Caine Electronic Services - http://lsces.co.uk
EnquirySolve - http://enquirysolve.com/
Model Engineers Digital Workshop - http://medw.co.uk//
Firebird - http://www.firebirdsql.org/index.php
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Alan Mintz <[email protected]>
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