Alan Mintz wrote:
At 2010-07-12 23:45, Lester Caine wrote:
...
As others have pointed out, 'brand' may be a better choice of 'name'
in some cases, but in reality there are THREE possible tags in many of
these cases. For example
name=the fancy hotel
brand=best western
operator=the local best western franchise
In case we want to include the franchise tag in whatever we come up with
here, I'd like to pick a small nit.
The "franchise" is the actual license or right granted to the
"franchisee" (e.g. Bob Smith dba The Fancy Hotel) by the "franchisor"
(e.g. Best Western Hotels).
Personally, I think "franchise" is un-necessary, since name, brand, and
operator seem to clearly identify the roles of each name/person/company
in the examples we've talked about, not to mention that the relationship
may not necessarily or technically be a franchise, and this would be
near impossible to determine casually.
When one starts to look at 'McDonalds', 'KFC' and 'Burger King' then while they
are franchises, the name is the 'brand', but a group of 'McDonalds' may well be
operated by a single local business ... certainly overseas. This all just
relates to how we search for things, and so simply standarising on the 'brand'
makes perfect sense? I'm looking for a 'best western' hotel or a 'KFC' so search
looks up all the local POI with that brand ?
--
Lester Caine - G8HFL
-----------------------------
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