I'm not sure an operator or a brand tag helps. Surely it's about
different names people call things.

http://www.openstreetmap.org/browse/node/298272351

I'd advise using loc_name (The Randolph) or alt_name (Randolph Hotel)
if you ask for directions.

I'd probably prefer
name=Randolph Hotel
alt_name=Macdonalds Randolph Hotel
full_name=Macdonalds Randolph Hotel
loc_name=The Randolph

but I don't think it would be helpful to put
operator=Macdonalds

Richard

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