The new logo is official.  It will be customized depending on the
property.

http://www.newsarama.com/comics/dc-entertainment-new-logo-120119.html

On Jan 17, 1:30 pm, Luke Jaconetti <[email protected]> wrote:
> Regarding "turning pages," about the only thing I can think of is that
> on a smart device, you still "swipe from right to left to turn pages
> in a lot of the comic reader apps.  So it's still the same sort of
> "turning page" motion.  That has some connective tissue with the print
> side of the coin; I imagine that the word "synergy" or the like being
> bandied about.
>
> The worse offense of this logo to me is that it's boring.  It just
> sort of sits there.  It doesn't jump out at me.  Again, I may be the
> outlier but I thought the Whirl was bright and drew your eyes to it.
> This looks like the logo of a small scale systems integrator or
> something.
>
> On Jan 17, 1:06 pm, Edward Crosby <[email protected]> wrote:
>
>
>
> > I think it is a joke. Seriously. I saw the article and the logo and thought
> > for sure this was either speculation or something that should be on Snopes.
> > The logo sucks. It's bland, tasteless and unprofessional. It looks like
> > something an new, independent comic book company would hire a 14 year old
> > to design for them.
> > It can't be true. I keep checking Snopes.
>
> > ----------------------------------------
> > Have a Better One,
> > Edward Crosbyhttp://about.me/edwardcrosby
>
> > On Tue, Jan 17, 2012 at 11:28 AM, <[email protected]> wrote:
> > > Make no mistake, the new one is weird and off-putting and Serv's point
> > > about it suggesting turning pages is a strong one.  Not sure what sort of
> > > logo could be crafted to suggest bit-torrent downloads, but that's beside
> > > the point. The main point is, they intend to do away with that half-baked
> > > current logo. Luke's point that the current logo is identifiable is a fair
> > > one. I can look at it and know it's DC. The new one takes some work.
>
> > >  But... it's like the main point of I, Claudius. Augustus wasn't the best
> > > emperor in the world, so he made sure Caligula was his successor, because
> > > Caligula was crazy and dangerous and much worse. That way, folks would
> > > remember Augustus as not so bad.  If you're a bad leader/logo, you always
> > > want the one who comes after you to be worse.  So... this new one is
> > > Caligula, and folks will hate it, and then they'll think back fondly on 
> > > the
> > > current weak logo (Augustus). Then everyone will clamor for a simpler,
> > > simpler time and elect Claudius, the DC Bullet.  So... two years til the
> > > bullet comes back?
>
> > > Caw!
>
> > > -----Original Message-----
> > > From: Luke Jaconetti <[email protected]>
> > > To: The Unique Geek <[email protected]>
> > > Sent: Tue, Jan 17, 2012 2:16 am
> > > Subject: [The Unique Geek] Re: DC Comics Gets A New Logo. And Here It Is.
> > > | Bleeding Cool Comic Book, Movies and TV News and Rumors
>
> > >  I never had a problem with the DC Whirl logo.  I thought it was
> > > dynamic and easy to identify.  So I would have much preferred to keep
> > > that one rather than this staid and boring one.
>
> > > On Jan 17, 9:25 am, Jason Service <[email protected]> wrote:
> > > > the thing about this logo that seems so lame to me is the fact that it
> > > > imparts the feeling of a paper comic. Now admittedly i have only sort of
> > > > been following the posts about comics, but aren't comic companies 
> > > > beginning
> > > > that transition into digital media? Doesn't the image of a page being
> > > > turned kind if hearken back to what they have been, and not where they 
> > > > want
> > > > to go?  Clearly i am no marketing genius (i let Shag major in that, 
> > > > while i
> > > > challenged myself with [2] real business major[s]...OH SNAP!!) but if 
> > > > you
> > > > are going to go through the exercise of 'reimaging' your corporate 
> > > > logo, my
> > > > thought is look FOREWORD instead of BACK.
>
> > > > On Mon, Jan 16, 2012 at 9:34 PM, <[email protected]> wrote:
> > > > >  Apparently by "anyone", I guess I meant Salmon Oyster.  And he was 
> > > > > the
> > > > > person I was specifically thinking of that didn't like the current 
> > > > > (or I
> > > > > guess previous) logo.  :)
>
> > > > > The Irredeemable Shag
> > > > >http://firestormfan.com
> > > > >http://onceuponageek.com
> > > > >http://twitter.com/firestormfan
>
> > > > >  -------- Original Message --------
> > > > > Subject: RE: [The Unique Geek] DC Comics Gets A New Logo. And Here It
> > > > > Is. | Bleeding Cool Comic Book, Movies and TV News and Rumors
> > > > >  From: <[email protected]>
> > > > > Date: Mon, January 16, 2012 9:28 pm
> > > > > To: [email protected]
>
> > > > > Umm... I'm agreeing with the snarkiness of the article.   Why the new
> > > > > logo?!?!  And yes, I hate it.
>
> > > > > I don't recall the change of logos bothering me much last time.  I 
> > > > > know
> > > > > there was some discussion on this very board, but I can't imagine 
> > > > > anyone
> > > > > liking this new logo.
>
> > > > > The Irredeemable Shag
> > > > >http://firestormfan.com
> > > > >http://onceuponageek.com
> > > > >http://twitter.com/firestormfan
>
> > > > >  -------- Original Message --------
> > > > > Subject: [The Unique Geek] DC Comics Gets A New Logo. And Here It Is. 
> > > > > |
> > > > > Bleeding Cool Comic Book, Movies and TV News and Rumors
> > > > > From: Cary Preston <[email protected]>
> > > > > Date: Mon, January 16, 2012 8:42 pm
> > > > > To: Unique Geek Google Group <[email protected]>
>
> > > > > Link:http://www.bleedingcool.com/2012/01/13/dc-comics-gets-logo-here/(via
> > > > > shareaholic.com)
>
> > > > > What? Why?
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