Just saw the tweet from DC on Twitter. Needless to say they got a lot of
retweets of many people disgusted with it, including myself.

----------------------------------------
Have a Better One,
Edward Crosby
http://about.me/edwardcrosby


On Thu, Jan 19, 2012 at 1:01 PM, Luke Jaconetti <[email protected]> wrote:

> The new logo is official.  It will be customized depending on the
> property.
>
> http://www.newsarama.com/comics/dc-entertainment-new-logo-120119.html
>
> On Jan 17, 1:30 pm, Luke Jaconetti <[email protected]> wrote:
> > Regarding "turning pages," about the only thing I can think of is that
> > on a smart device, you still "swipe from right to left to turn pages
> > in a lot of the comic reader apps.  So it's still the same sort of
> > "turning page" motion.  That has some connective tissue with the print
> > side of the coin; I imagine that the word "synergy" or the like being
> > bandied about.
> >
> > The worse offense of this logo to me is that it's boring.  It just
> > sort of sits there.  It doesn't jump out at me.  Again, I may be the
> > outlier but I thought the Whirl was bright and drew your eyes to it.
> > This looks like the logo of a small scale systems integrator or
> > something.
> >
> > On Jan 17, 1:06 pm, Edward Crosby <[email protected]> wrote:
> >
> >
> >
> > > I think it is a joke. Seriously. I saw the article and the logo and
> thought
> > > for sure this was either speculation or something that should be on
> Snopes.
> > > The logo sucks. It's bland, tasteless and unprofessional. It looks like
> > > something an new, independent comic book company would hire a 14 year
> old
> > > to design for them.
> > > It can't be true. I keep checking Snopes.
> >
> > > ----------------------------------------
> > > Have a Better One,
> > > Edward Crosbyhttp://about.me/edwardcrosby
> >
> > > On Tue, Jan 17, 2012 at 11:28 AM, <[email protected]> wrote:
> > > > Make no mistake, the new one is weird and off-putting and Serv's
> point
> > > > about it suggesting turning pages is a strong one.  Not sure what
> sort of
> > > > logo could be crafted to suggest bit-torrent downloads, but that's
> beside
> > > > the point. The main point is, they intend to do away with that
> half-baked
> > > > current logo. Luke's point that the current logo is identifiable is
> a fair
> > > > one. I can look at it and know it's DC. The new one takes some work.
> >
> > > >  But... it's like the main point of I, Claudius. Augustus wasn't the
> best
> > > > emperor in the world, so he made sure Caligula was his successor,
> because
> > > > Caligula was crazy and dangerous and much worse. That way, folks
> would
> > > > remember Augustus as not so bad.  If you're a bad leader/logo, you
> always
> > > > want the one who comes after you to be worse.  So... this new one is
> > > > Caligula, and folks will hate it, and then they'll think back fondly
> on the
> > > > current weak logo (Augustus). Then everyone will clamor for a
> simpler,
> > > > simpler time and elect Claudius, the DC Bullet.  So... two years til
> the
> > > > bullet comes back?
> >
> > > > Caw!
> >
> > > > -----Original Message-----
> > > > From: Luke Jaconetti <[email protected]>
> > > > To: The Unique Geek <[email protected]>
> > > > Sent: Tue, Jan 17, 2012 2:16 am
> > > > Subject: [The Unique Geek] Re: DC Comics Gets A New Logo. And Here
> It Is.
> > > > | Bleeding Cool Comic Book, Movies and TV News and Rumors
> >
> > > >  I never had a problem with the DC Whirl logo.  I thought it was
> > > > dynamic and easy to identify.  So I would have much preferred to keep
> > > > that one rather than this staid and boring one.
> >
> > > > On Jan 17, 9:25 am, Jason Service <[email protected]> wrote:
> > > > > the thing about this logo that seems so lame to me is the fact
> that it
> > > > > imparts the feeling of a paper comic. Now admittedly i have only
> sort of
> > > > > been following the posts about comics, but aren't comic companies
> beginning
> > > > > that transition into digital media? Doesn't the image of a page
> being
> > > > > turned kind if hearken back to what they have been, and not where
> they want
> > > > > to go?  Clearly i am no marketing genius (i let Shag major in
> that, while i
> > > > > challenged myself with [2] real business major[s]...OH SNAP!!) but
> if you
> > > > > are going to go through the exercise of 'reimaging' your corporate
> logo, my
> > > > > thought is look FOREWORD instead of BACK.
> >
> > > > > On Mon, Jan 16, 2012 at 9:34 PM, <[email protected]> wrote:
> > > > > >  Apparently by "anyone", I guess I meant Salmon Oyster.  And he
> was the
> > > > > > person I was specifically thinking of that didn't like the
> current (or I
> > > > > > guess previous) logo.  :)
> >
> > > > > > The Irredeemable Shag
> > > > > >http://firestormfan.com
> > > > > >http://onceuponageek.com
> > > > > >http://twitter.com/firestormfan
> >
> > > > > >  -------- Original Message --------
> > > > > > Subject: RE: [The Unique Geek] DC Comics Gets A New Logo. And
> Here It
> > > > > > Is. | Bleeding Cool Comic Book, Movies and TV News and Rumors
> > > > > >  From: <[email protected]>
> > > > > > Date: Mon, January 16, 2012 9:28 pm
> > > > > > To: [email protected]
> >
> > > > > > Umm... I'm agreeing with the snarkiness of the article.   Why
> the new
> > > > > > logo?!?!  And yes, I hate it.
> >
> > > > > > I don't recall the change of logos bothering me much last time.
>  I know
> > > > > > there was some discussion on this very board, but I can't
> imagine anyone
> > > > > > liking this new logo.
> >
> > > > > > The Irredeemable Shag
> > > > > >http://firestormfan.com
> > > > > >http://onceuponageek.com
> > > > > >http://twitter.com/firestormfan
> >
> > > > > >  -------- Original Message --------
> > > > > > Subject: [The Unique Geek] DC Comics Gets A New Logo. And Here
> It Is. |
> > > > > > Bleeding Cool Comic Book, Movies and TV News and Rumors
> > > > > > From: Cary Preston <[email protected]>
> > > > > > Date: Mon, January 16, 2012 8:42 pm
> > > > > > To: Unique Geek Google Group <[email protected]>
> >
> > > > > > Link:
> http://www.bleedingcool.com/2012/01/13/dc-comics-gets-logo-here/(via
> > > > > > shareaholic.com)
> >
> > > > > > What? Why?
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