More here:

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Have a Better One,
Edward Crosby
http://about.me/edwardcrosby


On Thu, Jan 19, 2012 at 3:28 PM, <[email protected]> wrote:

> I like the idea.  I think it's ambitious and interesting. The execution is
> ugly as all hell. The peeling D is just dumb. D for dumb.  Like, what does
> it look like if you push the flap back up?  Regardless, I do not retract my
> "anything but the spin" statement. This is ugly but has potential, the
> "spin" was just ugly.  Both are way off.
>
> Caw!
>
>
> -----Original Message-----
> From: Luke Jaconetti <[email protected]>
> To: The Unique Geek <[email protected]>
> Sent: Thu, Jan 19, 2012 5:20 am
> Subject: [The Unique Geek] Re: DC Comics Gets A New Logo. And Here It Is.
> | Bleeding Cool Comic Book, Movies and TV News and Rumors
>
>  The custom branding is an interesting move.  But I don't know if this
> route makes a lot of sense.  There's specialty logos for Flash and
> Green Lantern; does this mean every New 52 book gets a specialty
> logo?  If everything is customized, is there really any unity?
>
> On Jan 19, 1:12 pm, Jason Service <[email protected]> wrote:
> > Are people really disgusted with it?  It seems like such a ho-hum thing to
> > get disgusted with. Is it great and exciting? nope. Is it worth getting
> > upset and angry about? nope. Is it worth ending support for the company
> > over? nope.
> >
> > In my opinion, this ASPIRES to be disgusted. It's just boring.
> >
> >
> >
> > On Thu, Jan 19, 2012 at 1:06 PM, Edward Crosby <[email protected]> wrote:
> > > Just saw the tweet from DC on Twitter. Needless to say they got a lot of
> > > retweets of many people disgusted with it, including myself.
> >
> > > ----------------------------------------
> > > Have a Better One,
> > > Edward Crosby
> > >http://about.me/edwardcrosby
> >
> > >  On Thu, Jan 19, 2012 at 1:01 PM, Luke Jaconetti <[email protected]>wrote:
> >
> > >> The new logo is official.  It will be customized depending on the
> > >> property.
> >
> > >>http://www.newsarama.com/comics/dc-entertainment-new-logo-120119.html
> >
> > >> On Jan 17, 1:30 pm, Luke Jaconetti <[email protected]> wrote:
> > >> > Regarding "turning pages," about the only thing I can think of is that
> > >> > on a smart device, you still "swipe from right to left to turn pages
> > >> > in a lot of the comic reader apps.  So it's still the same sort of
> > >> > "turning page" motion.  That has some connective tissue with the print
> > >> > side of the coin; I imagine that the word "synergy" or the like being
> > >> > bandied about.
> >
> > >> > The worse offense of this logo to me is that it's boring.  It just
> > >> > sort of sits there.  It doesn't jump out at me.  Again, I may be the
> > >> > outlier but I thought the Whirl was bright and drew your eyes to it.
> > >> > This looks like the logo of a small scale systems integrator or
> > >> > something.
> >
> > >> > On Jan 17, 1:06 pm, Edward Crosby <[email protected]> wrote:
> >
> > >> > > I think it is a joke. Seriously. I saw the article and the logo and
> > >> thought
> > >> > > for sure this was either speculation or something that should be on
> > >> Snopes.
> > >> > > The logo sucks. It's bland, tasteless and unprofessional. It looks
> > >> like
> > >> > > something an new, independent comic book company would hire a 14 year
> > >> old
> > >> > > to design for them.
> > >> > > It can't be true. I keep checking Snopes.
> >
> > >> > > ----------------------------------------
> > >> > > Have a Better One,
> > >> > > Edward Crosbyhttp://about.me/edwardcrosby
> >
> > >> > > On Tue, Jan 17, 2012 at 11:28 AM, <[email protected]> wrote:
> > >> > > > Make no mistake, the new one is weird and off-putting and Serv's
> > >> point
> > >> > > > about it suggesting turning pages is a strong one.  Not sure what
> > >> sort of
> > >> > > > logo could be crafted to suggest bit-torrent downloads, but that's
> > >> beside
> > >> > > > the point. The main point is, they intend to do away with that
> > >> half-baked
> > >> > > > current logo. Luke's point that the current logo is identifiable is
> > >> a fair
> > >> > > > one. I can look at it and know it's DC. The new one takes some 
> > >> > > > work.
> >
> > >> > > >  But... it's like the main point of I, Claudius. Augustus wasn't
> > >> the best
> > >> > > > emperor in the world, so he made sure Caligula was his successor,
> > >> because
> > >> > > > Caligula was crazy and dangerous and much worse. That way, folks
> > >> would
> > >> > > > remember Augustus as not so bad.  If you're a bad leader/logo, you
> > >> always
> > >> > > > want the one who comes after you to be worse.  So... this new one 
> > >> > > > is
> > >> > > > Caligula, and folks will hate it, and then they'll think back
> > >> fondly on the
> > >> > > > current weak logo (Augustus). Then everyone will clamor for a
> > >> simpler,
> > >> > > > simpler time and elect Claudius, the DC Bullet.  So... two years
> > >> til the
> > >> > > > bullet comes back?
> >
> > >> > > > Caw!
> >
> > >> > > > -----Original Message-----
> > >> > > > From: Luke Jaconetti <[email protected]>
> > >> > > > To: The Unique Geek <[email protected]>
> > >> > > > Sent: Tue, Jan 17, 2012 2:16 am
> > >> > > > Subject: [The Unique Geek] Re: DC Comics Gets A New Logo. And Here
> > >> It Is.
> > >> > > > | Bleeding Cool Comic Book, Movies and TV News and Rumors
> >
> > >> > > >  I never had a problem with the DC Whirl logo.  I thought it was
> > >> > > > dynamic and easy to identify.  So I would have much preferred to
> > >> keep
> > >> > > > that one rather than this staid and boring one.
> >
> > >> > > > On Jan 17, 9:25 am, Jason Service <[email protected]> wrote:
> > >> > > > > the thing about this logo that seems so lame to me is the fact
> > >> that it
> > >> > > > > imparts the feeling of a paper comic. Now admittedly i have only
> > >> sort of
> > >> > > > > been following the posts about comics, but aren't comic companies
> > >> beginning
> > >> > > > > that transition into digital media? Doesn't the image of a page
> > >> being
> > >> > > > > turned kind if hearken back to what they have been, and not where
> > >> they want
> > >> > > > > to go?  Clearly i am no marketing genius (i let Shag major in
> > >> that, while i
> > >> > > > > challenged myself with [2] real business major[s]...OH SNAP!!)
> > >> but if you
> > >> > > > > are going to go through the exercise of 'reimaging' your
> > >> corporate logo, my
> > >> > > > > thought is look FOREWORD instead of BACK.
> >
> > >> > > > > On Mon, Jan 16, 2012 at 9:34 PM, <[email protected]> wrote:
> > >> > > > > >  Apparently by "anyone", I guess I meant Salmon Oyster.  And he
> > >> was the
> > >> > > > > > person I was specifically thinking of that didn't like the
> > >> current (or I
> > >> > > > > > guess previous) logo.  :)
> >
> > >> > > > > > The Irredeemable Shag
> > >> > > > > >http://firestormfan.com
> > >> > > > > >http://onceuponageek.com
> > >> > > > > >http://twitter.com/firestormfan
> >
> > >> > > > > >  -------- Original Message --------
> > >> > > > > > Subject: RE: [The Unique Geek] DC Comics Gets A New Logo. And
> > >> Here It
> > >> > > > > > Is. | Bleeding Cool Comic Book, Movies and TV News and Rumors
> > >> > > > > >  From: <[email protected]>
> > >> > > > > > Date: Mon, January 16, 2012 9:28 pm
> > >> > > > > > To: [email protected]
> >
> > >> > > > > > Umm... I'm agreeing with the snarkiness of the article.   Why
> > >> the new
> > >> > > > > > logo?!?!  And yes, I hate it.
> >
> > >> > > > > > I don't recall the change of logos bothering me much last time.
> > >>  I know
> > >> > > > > > there was some discussion on this very board, but I can't
> > >> imagine anyone
> > >> > > > > > liking this new logo.
> >
> > >> > > > > > The Irredeemable Shag
> > >> > > > > >http://firestormfan.com
> > >> > > > > >http://onceuponageek.com
> > >> > > > > >http://twitter.com/firestormfan
> >
> > >> > > > > >  -------- Original Message --------
> > >> > > > > > Subject: [The Unique Geek] DC Comics Gets A New Logo. And Here
> > >> It Is. |
> > >> > > > > > Bleeding Cool Comic Book, Movies and TV News and Rumors
> > >> > > > > > From: Cary Preston <[email protected]>
> > >> > > > > > Date: Mon, January 16, 2012 8:42 pm
> > >> > > > > > To: Unique Geek Google Group <[email protected]>
> >
> > >> > > > > > Link:
> > >>http://www.bleedingcool.com/2012/01/13/dc-comics-gets-logo-here/(via
> > >> > > > > > shareaholic.com)
> >
> > >> > > > > > What? Why?
> > >> > > > > > --
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