For what it's worth I really like the phrase "scattered brains". It pleasantly evokes the English word "scatterbrain".
Best wishes Jeremy On Tue, Jan 6, 2015 at 2:21 PM, Tobias Beer <[email protected]> wrote: > Hi Mat, > > >> A call to action must be noticed and be a *lasting message*. For this to >> work, *something has to echo in their head* as they leave the poster. My >> marketing friends stress this and I'm in 100% agreement with them. >> > > I fully agree with needing a clear call to action... and the more > memorable, the better. > However, I also think that finding more of that than needed > has exactly the adverse effect and smells a bit of excessive marketing. > > As for catchiness, I think "scattered brains" sounds a lot more memorable > than "messy thoughts". > Also, it slightly hints at how TiddlyWiki might just be very apt to cope > with the genius that is you, > empowering you in ways unimagined before. If you wish, a form of > subliminal flattery. > > Perhaps, this slight change to the headline might help things sound more > actionable... > > Scattered Brains? Organize. Now. Free! > > So, you get... > > 1. an realisation of your problem with a pinch of subliminal flattery > — *Scattered Brains?* > 2. a call to action, hinting at the solution — *Organize.* > 3. and another call to action — *Now.* > 4. and a big incentive, rounding it all up — *Free!* > 5. immediately followed by the *X* that marks the spot with the > treasure — *www.tiddlywiki.com* > > I think that should be enough to make the mental link of what to expect at > the url ;-) > ...without needing some more flashy "click here", "check it out" text or > banner thingy; > especially not in some corner that is all isolated from the rest of the > poster. > > The beauty of something creates desire. > The more beauty is covered by sticky stuff or make-up, > the more that desire rather quickly vanishes... at least for me. > > <=> less is more > > Best wishes, Tobias. > -- Jeremy Ruston mailto:[email protected] -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/tiddlywiki. For more options, visit https://groups.google.com/d/optout.
