Duarte Farrajota Ramos wrote: > > That's an excellent idea Mat, really like it and I think it works very > well, check it out here: > Yes, it did really work well. Now let's just hope Jeremy feels it's ok with us having removed ".../poster"
I have to agree with Tobias on the **yes, free. check it out *though. I I > don't think it's a deal breaker, but hear some more opinions, it is after > all a community poster > Ok, I'm not objecting per se - but let us look at what this means and what we should do instead, because IMO there has to be some other changes if we removed this: A call to action must be noticed and be a *lasting message*. It is not enough with a (very) pretty poster. It must be a poster that makes them take the next step. For this to work, *something has to echo in their head* as they leave the poster. My marketing friends stress this and I'm in 100% agreement with them. So, let's look at if we cut out "yes free, check it out". The remaining call to action would be "Your messy thoughts. Organized. Now. Free." Here the Free actually distracts from the call. (It actually also breaks the rythm of the sentence, but that's another matter.) The essence of the call to action in the top line is the word "Now" which, however, has a dual meaning here, both implying "Do it now" but also "Your messy thoughts will be organized". It's ok, but not great as a call to action. However, the "check it out" is much more powerful because it is in imperative and it really *ends* the poster with a *definite* call to action. It is 100% clear what the unassuming viewer should *do* now. It takes it from being just another (very) pretty poster into a poster that plants an echo in their head to actually check tw out. If we were to remove the "yes, free: check it out" then how about removing "Free" from the header and instead make the content text "free and open source" catch the eye? Maybe bigger font size + blue so it deviates from the rest of the text and is guaranteed to get noticed. Or just doing this to the "free" there. *But it must stick out a lot - it is a key selling point.* That way, the topmost call to action is standalone (very much like the calls to action in the examples with Evernote et. al). Almost a slogan actually. "Your messy thoughts. Organized. Now." Thoughts? <:-) -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/tiddlywiki. For more options, visit https://groups.google.com/d/optout.
