Hi Mat, > A call to action must be noticed and be a *lasting message*. For this to > work, *something has to echo in their head* as they leave the poster. My > marketing friends stress this and I'm in 100% agreement with them. >
I fully agree with needing a clear call to action... and the more memorable, the better. However, I also think that finding more of that than needed has exactly the adverse effect and smells a bit of excessive marketing. As for catchiness, I think "scattered brains" sounds a lot more memorable than "messy thoughts". Also, it slightly hints at how TiddlyWiki might just be very apt to cope with the genius that is you, empowering you in ways unimagined before. If you wish, a form of subliminal flattery. Perhaps, this slight change to the headline might help things sound more actionable... Scattered Brains? Organize. Now. Free! So, you get... 1. an realisation of your problem with a pinch of subliminal flattery — *Scattered Brains?* 2. a call to action, hinting at the solution — *Organize.* 3. and another call to action — *Now.* 4. and a big incentive, rounding it all up — *Free!* 5. immediately followed by the *X* that marks the spot with the treasure — *www.tiddlywiki.com* I think that should be enough to make the mental link of what to expect at the url ;-) ...without needing some more flashy "click here", "check it out" text or banner thingy; especially not in some corner that is all isolated from the rest of the poster. The beauty of something creates desire. The more beauty is covered by sticky stuff or make-up, the more that desire rather quickly vanishes... at least for me. <=> less is more Best wishes, Tobias. -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/tiddlywiki. For more options, visit https://groups.google.com/d/optout.
