I have no real preference between the two phrases, I like them both equally, but if master Jeremy likes that one better I'd say go with it, unless we can get more votes to break the tie
On Tuesday, 6 January 2015 14:30:48 UTC, Jeremy Ruston wrote: > > For what it's worth I really like the phrase "scattered brains". It > pleasantly evokes the English word "scatterbrain". > > Best wishes > > Jeremy > > On Tue, Jan 6, 2015 at 2:21 PM, Tobias Beer <[email protected] > <javascript:>> wrote: > >> Hi Mat, >> >> >>> A call to action must be noticed and be a *lasting message*. For this >>> to work, *something has to echo in their head* as they leave the >>> poster. My marketing friends stress this and I'm in 100% agreement with >>> them. >>> >> >> I fully agree with needing a clear call to action... and the more >> memorable, the better. >> However, I also think that finding more of that than needed >> has exactly the adverse effect and smells a bit of excessive marketing. >> >> As for catchiness, I think "scattered brains" sounds a lot more memorable >> than "messy thoughts". >> Also, it slightly hints at how TiddlyWiki might just be very apt to cope >> with the genius that is you, >> empowering you in ways unimagined before. If you wish, a form of >> subliminal flattery. >> >> Perhaps, this slight change to the headline might help things sound more >> actionable... >> >> Scattered Brains? Organize. Now. Free! >> >> So, you get... >> >> 1. an realisation of your problem with a pinch of subliminal flattery >> — *Scattered Brains?* >> 2. a call to action, hinting at the solution — *Organize.* >> 3. and another call to action — *Now.* >> 4. and a big incentive, rounding it all up — *Free!* >> 5. immediately followed by the *X* that marks the spot with the >> treasure — *www.tiddlywiki.com* >> >> I think that should be enough to make the mental link of what to expect >> at the url ;-) >> ...without needing some more flashy "click here", "check it out" text or >> banner thingy; >> especially not in some corner that is all isolated from the rest of the >> poster. >> >> The beauty of something creates desire. >> The more beauty is covered by sticky stuff or make-up, >> the more that desire rather quickly vanishes... at least for me. >> >> <=> less is more >> >> Best wishes, Tobias. >> > > > > -- > Jeremy Ruston > mailto:[email protected] <javascript:> > -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/tiddlywiki. For more options, visit https://groups.google.com/d/optout.
