>
> Yes, it did really work well. Now let's just hope Jeremy feels it's ok
> with us having removed ".../poster"
>

Absolutely, yes, I think it's much clearer for the call-to-action URL to
simply be "tiddlywiki.com".

Best wishes

Jeremy.



>
>
> I have to agree with Tobias on the **yes, free. check it out *though. I I
>> don't think it's a deal breaker, but hear some more opinions, it is after
>> all a community poster
>>
>
> Ok, let us look at what this means. I'm all positive for some other way as
> long as it takes the following in consideration:
>
> A call to action must be noticed and be a *lasting message*. For this to
> work, *something has to echo in their head* as they leave the poster. My
> marketing friends stress this and I'm in 100% agreement with them.
>
> So, let's look at if we cut out "yes free, check it out". The essence of
> the call to action remaining is then in the top line word "Now". This,
> however, has a dual meaning here, both implying "Do it now" but also "Your
> messy thoughts will be organized now". It's ok, but not great as a way to
> have the unassuming poster viewer actally go *do* something. However, the
> "check it out" is much more powerful because it is in imperative and it
> really *ends* the poster with a *definite* call to action. It is 100%
> clear what the viewer should *do* now. It takes it from being just
> another (very) pretty poster into a poster that plants an echo in their
> head to actually check tw out.
>
> I'm all for alternatives... but they have to get more people to check TW
> out  ;-)
>
> Thoughts?
>
> <:-)
>



-- 
Jeremy Ruston
mailto:[email protected]

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