Because the behavior is almost certainly automatic, then I think it is likely a 
'apparently/possible newness is better' heuristic is operating, and it may be 
related to individual differences in germ awareness. 

I agree with Beth that doing some videotaping and observation to see if there 
are any correlating behaviors prior to or after the glasses being selected is a 
good starting point. Checking to see selection patterns of people who see the 
glasses dumped onto the table compared to those who did not see the dumping 
might be informative about Carol's germ hypothesis, because they are more 
likely to be aware that they are being recycled.

I think that there are some tests of Carols hypothesis of 
germ/freshness/newness concerns  (also my hypothesis). As a point to begin 
discussions, here are some ideas that occur in the 15 minutes I've spent 
thinking on this: 
1) Instead of the tangled pile of glasses being just a pile, have another 
condition in which they are in a box that appears to be the one that they might 
have shipped in (must be a good mockup and not more difficult to get to the 
glasses). If there is little change in the proportion of people selecting those 
from the box compared to the pile, then it is reasonable to infer that people 
are seeing them as equivalent in terms of newness (though the making it easier 
on the worker hypothesis is still an alternative explanation). A reduction in 
use may not be meaningful because the box might confer a sense of 'ownership' 
of the glasses, that they are not yet 'released' for use by the public. 

2) But, even if there is reduced or increased reaching into the box you can 
create a comparison condition: create a box that clearly indicates that they 
are the 'return box from the exit of the exhibit.' if there is a reduction in 
the proportion who are taking the glasses from that box compared to the 
'apparently new' box, then we can infer that they are thinking they are getting 
'new' glasses from the pile. 

3) Another manipulation: Have the student work from the original pile situation 
but use latex gloves to handle the glasses. If people infer that the student 
might be the source of the germs then seeing the gloves should mean that they 
see the lined up glasses as equally germ free (or germy, and the student is 
protecting himself via the gloves) as the untangled and go to less effort to 
select from the pile. Adding a wipe dispenser and noticing if use of wipes 
differs depending on chose from pile versus not pile, and that interacting with 
latex glove use of student. 

I think it is likely he could construct a viable undergraduate thesis from 
this. 

Paul C Bernhardt
Frostburg State University
Frostburg, MD, USA
pcbernhardt[at]frostburg[d0t]edu



On Oct 10, 2010, at 10:27 AM, Beth Benoit wrote:

>  
> For a start, I'd think the student might want to set up a video camera and 
> take a video of people selecting their glasses.  There might be some clues 
> there.  Are men more likely to select from the tangled pile?  Or women?  
> Taller people?  Do difficult-pile selecters seem more friendly?  Less/more in 
> a hurry?  In smaller/larger groups?
> 
> In reading Annette's description, I could envision myself selecting from the 
> tangled pile because that would be one less pair the poor worker would have 
> to untangle, fold and place.  (I do this all the time at the grocery.  When 
> some poor grocery worker is putting an item that I want on the shelf, I take 
> it from his cart and tell him, with a smile, that that's one less he/she has 
> to put on the shelf.  Not that they ever seem particularly grateful, but then 
> I guess I'm not really saving him/her all that much work...)
> 
> If he does take a video, I'd love to have you put it on youtube and let us 
> all take a look and search for other hypotheses.
> 
> Beth Benoit
> Granite State College
> Plymouth State University 
> New Hampshire
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