I've been thinking about the wording of the confirmation request
template, and I'm concerned that it might not be clear to a
non-technical e-mail user what this request is trying to achieve, or
what the consequences of ignoring the request might be.

I suggest you may want to expand on the explanation something like
this:

  This confirmation verifies that your message is legitimate and not
  junk-mail. You should only have to confirm your address once.

  (If you do not respond to this confirmation request, your message will
  not be delivered. This works to combat junk mail because most senders
  of junk mail do not include a valid return address, and those that do
  rarely respond to requests such as these.)

        -roy

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