Just out of interest, I want to point out what the numbers are like with a 500 million dollar game. I think you might be misinterpreting the statistics (Wikipedia says that 500 million dollars was the total money earned from the initially sold copies), but let's just assume you're right: at $60 from each person (a typical cost for a copy of a game), that would take just over 8.3 million people. That's a lot, for sure. But Activision apparently managed to convince nearly twice that number of people to buy copies. (Wikipedia mentions 16 million as the number of "registered players" in January of this year.)

A publisher with a reputation for delivering high-quality games, such as Activision, Nintendo, or SEGA would probably adapt just fine to using the sort of scheme I've been trying with ReTux if they had to. It's hard to say if they would profit quite as much, but they wouldn't disintegrate.

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