On Mon, Dec 8, 2008 at 10:43 PM, Tom Wolper <[EMAIL PROTECTED]> wrote:
> Ratings expectations are vastly different for prime time and late
> night. Leno's been getting 3.5-4 million viewers a night and that's
> fatal in prime time. Leno competes well against Letterman and
> Nightline, but that's not the same as competing against CSI:Miami.

Enemy gets around 4.2 million at 10:00 on Mondays, so Leno is already
coming close to that at 11:35. From what I can tell NBC is averaging
around 7 million at the 10:00 hour M-F. Can Leno average 5.25 mil for
the week? If a 10:00 Leno program costs less than 2/3 of a one hour
drama, and gets 3/4 of the ratings, it seems like NBC will be ahead.

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