>> "We are not trying to compete," Mr. Graboff said.
> 
> There's an ego shot aimed at Leno. The exec is stating he is
> intentionally backing a losing horse. Words every stockholder will
> love to read.

They could have put him on at 8, the timeslot that gets the worst 
ratings. (Why "Big Brother" really likes it at 9, not outta content 
reasoning).

Will Law & Order do better closer to the "family hour?" A move the PTC 
and such have gotta love. Granted, people will then have "SVU" vs CSI 
classic and "Criminal Minds."

Why (aside from ER ending) wouldn't the news shows prefer a procedural 
to Leno? That whole people getting their news outta 
Letterman/Leno/Comedy Central meme would suggest that a lenologue at 10 
p.m. would give people a reason not to "stay tuned for your local news."

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