On Mon, Dec 8, 2008 at 11:20 PM, PGage <[EMAIL PROTECTED]> wrote: > On Mon, Dec 8, 2008 at 10:43 PM, Tom Wolper <[EMAIL PROTECTED]> wrote: >> Ratings expectations are vastly different for prime time and late >> night. Leno's been getting 3.5-4 million viewers a night and that's >> fatal in prime time. Leno competes well against Letterman and >> Nightline, but that's not the same as competing against CSI:Miami. > > Enemy gets around 4.2 million at 10:00 on Mondays, so Leno is already > coming close to that at 11:35. From what I can tell NBC is averaging > around 7 million at the 10:00 hour M-F. Can Leno average 5.25 mil for > the week? If a 10:00 Leno program costs less than 2/3 of a one hour > drama, and gets 3/4 of the ratings, it seems like NBC will be ahead.
Looks like AB also thinks this is a good idea: http://blogs.kansascity.com/tvbarn/2008/12/leno-at-9-this.html, citing most of the same reasons I have. He gives a quick and dirty calculation that suggests Leno would get around 5.2 million (based on HUT levels) even without factoring in better lead ins from the 9:00 NBC shows. He does not give what I now am looking for, which is the average cost of a prime time Leno compared to the average cost of a prime time drama. --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
