On Tue, Dec 9, 2008 at 7:56 PM, PGage <[EMAIL PROTECTED]> wrote:
>
> Data posted by AB today lead to the conclusion that NBC is  averaging
> 7.5 million viewers at the 10:00 hour (I had guestemated 7 million
> last night). Leno would have to average around 5.5 million (5.64
> actually) to get to 75% of the current 10:00 pm viewership. I think
> that is reasonable (remember, AB estimated that Leno would get 5.2
> million if he duplicates his percentage of HUT at 10:00 that he gets
> at 11:35). AB thinks Leno will out perform current 10:00 shows on
> Monday and Friday, and probably Thursday (compared not to ER, now on
> its last legs, but to what he expects its replacement to do). He also
> thinks Leno might do 10 Million on Thursdays during sweeps, with a 30
> Rock growing as a lead-in.

If advertisers will be happy with those numbers (and demographics) at
the May upfronts, who are we to argue?

As for drawing 10M for a Thursday in sweeps, I don't see how Leno
could do it. That means doubling the number of viewers he gets now.

Tom W

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