On Mon, Nov 2, 2009 at 9:03 PM, PGage <[email protected]> wrote: > > http://www.broadcastingcable.com/article/366935-NBC_Affiliates_Standing_by_Jay_Leno_Show_.php > > This is a related story on B&C about how the affiliates feel about the > JLS. The title is a bit misleading, unless "standing by" the show > simply means they are not demanding that the show be canceled after 7 > weeks. What they did say is that they will re-evaluate it after > November sweeps - which seems ominous - on what theory do they expect > Leno's ratings to go up during sweeps? I thought his ratings were > supposed to go up during reruns. > > It is not in the affiliates interest to talk down the show right now. > I have been assuming they would stay supportive through the end of > the year to see how it does during rerun season.
The reason NBC is confident in their all-Leno-all-the-time approach is because NBC has made a sound economic choice (albeit a horrible creative choice), and no affiliate can argue with fiscal strategy. NBC has the affiliates by the short hairs. Let us pretend the affiliates do demand NBC change. NBC can respond by stating they'll replace Jay with five new dramas, but affiliates would have to be charged a substantial fee to cover the cost of producing the new shows. NBC would also have to buy out Jay's contract, the cost of which would be absorbed by the affiliates, too. From the standpoint of profit versus loss, the best thing NBC can do is to keep a low-rated Jay Leno on the air. In every other aspect of the industry, the best thing NBC can do is pull Jay Leno before he hits rock bottom. Which do you think NBC will choose -- a wise fiscal choice or a popular creative choice? -- Kevin M. (RPCV) --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
