On Sat, Jan 30, 2010 at 12:13 PM, Pollak, Melissa F. <[email protected]> wrote: > Based on what I've read here, the only meaningful comparison that can be > made is > Leno vs. Conan in 18-49 at 11:35 p.m. (although if I were doing the numbers > crunching, I would not dismiss any information provided by total viewers, > not just 18-49). > > Everything else seems to be a stretch to prove a point, and I don't > believe the numbers support the conclusion that the main reason Conan's > 11:35 ratings were down was because Jay's 10 p.m. ratings were down. It's > really not a strong argument.
My argument has always been that it is more than just one thing, that it was a collection of reasons for Conan receiving weak numbers. And though some of the reasons can theoretically be blamed on people not finding Conan entertaining, there were other factors at play, and one of them was the poor lead-in. Another was the lack of a transition between Jay to Conan (compare it to the transition from Johnny to Jay, and how much time Jay had to groom the 11:35 audience prior to actually being given The Tonight Show). Add to that the idea that fans of Leno were essentially told they didn't need to watch Conan, because Leno would still have his own nightly series. That all means that Leno's audience was essentially NOT to become Conan's audience. So, when you think about it, a fair way to look at ratings would be to compare Conan's 12:35 ratings to his 11:35 ratings, because any increase would almost have to be brand new viewers for NBC at that time period. And the new viewers seemed to be an increase in the key demo, and Leno hadn't been able to add much to that age range despite being "The King of Late Night." -- Kevin M. (RPCV) -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
