Actually, most CT/MT stations took Oprah at 4pm.  They typically took her
then to get a solid 5pm news lead in.  Trying to find Oprah at 3CT was
nearly impossible.

 

From: [email protected] [mailto:[email protected]] On
Behalf Of PGage
Sent: Monday, June 06, 2011 3:07 PM
To: [email protected]
Subject: Re: [TV orNotTV] Re: How Katie Got to ABC

 

On Mon, Jun 6, 2011 at 11:15 AM, Mark J. <[email protected]> wrote:

In the Central, Mountain and Pacific time zones, Oprah is/was seen at
3 p.m. in many markets after the end of ABC's daytime schedule (ABC
and CBS have run on the Central time schedules for daytime in the
Pacific time zone for years, NBC--well, since their daytime schedule
outside of "Today" is one hour, they don't matter).  In Chicago, she
was always seen at 9 a.m., since she took over "AM Chicago" in 1984
(WLS is now airing a live show called "Windy City Live" at 9 a.m., but
it's too early to decide its fate just yet despite an extremely shaky
first show).  However,  on the day after the Oscars, WLS always
carried her post-Oscar show live at the feed time of 3 p.m. CT (4 p.m.
ET, 1 p.m. PT).  Which would indicate that the 4 p.m. ET/3 p.m. CT
time slot would be what ABC-Disney's shooting for with Katie.  In
Chicago, as it has for eons, WLS wins the time slot with "Inside
Edition," "Jeopardy!" and the first hour of local news.  If--and
that's a big if--"Windy City Live" bombs, Katie could go in 9 a.m. on
WLS (but against ABC-Disney's Whoever and Kelly on WGN).  If not, ABC-
Dianey would have to sell the show to another station or WLS would put
it in at 11:05 p.m. like they have with an Oprah rerun for years and
continue to piss off Jimmy Kimmel's fans, who have to stay up until
12:05 a.m. in Chicago to see him.


I see - the term "Oprah Slot" is not just an honerific - it refers to
whatever time slot the Oprah Show happened to be in? But perhaps 4:00 (3:00
Central) is the most common hour?

I will be curious to find out what percentage of markets Katie is able to
get on in the Oprah slot, however that is defined.

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