On Tue, Jun 11, 2013 at 9:04 AM, Joe Hass <[email protected]> wrote:
> Here I disagree, because the brand is Dave and not "The Late Show" as > evidenced by the fact that its been almost 20 years now and everyone still > slips occasionally and calls it "Late Night". "The Tonight Show" was a > brand. The unknown goes back to the first part of this: if the idea is the > next person is "Dave's Successor", then CBS wants WWP to be involved. If > it's a new show, then I would think CBS would be more likely to own the > property. > Well, that is a good point. Obviously, for me Late Night/Show is not a particularly important brand, I care about Dave. I don't watch NBC's post-Dave Late Night's because I really like the Late Night show. I watched it (occasionally) because I liked Conan, and hardly at all now because I don't really care for Fallon. If NPH took over Late Show I would be unlikely to watch more than casually, while if Oliver did (I just threw that out because I thought he did such a nice job last night, not because I have any reason to think it is likely) then I would remain a loyal viewer. Dave, and not Late Show, is the brand. OTOH, NBC seems to think there is a lot of value in the name "The Tonight Show" - but in my case I watched it when it was hosted by Carson (though to be honest I had already dropped down to occasional viewing in the last year or so before he switched into goodbye mode) and did not watch it when a guy I did not particularly like took over. In the end the host is always going to be the key, but I suspect that there are enough viewers for whom "The Late Show" might be familiar and attractive to make it a better platform from which to launch a new late night CBS host than some completely new name. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
