On Sun, Feb 16, 2014 at 9:09 PM, David Bruggeman <[email protected]> wrote:
> 2. I will find it interesting to watch how Fallon's median viewer age > (currently about 8 years younger than Jay & Dave) will change at 11:30. > I really agree with this. That average has to increase with the one hour move (if it doesn't there will be something horribly wrong with his over all ratings). Dave was 46 when he went to 11:35; Leno was 42. Fallon is 39, but (at least to my now old eyes) seems a lot younger than Leno's 42 was. How many young viewers that do not currently watch the Tonight Show will follow Fallon to 11:35? How many viewers over 60 who never watch a 12:35 show, and either did not watch or did not like Fallon on SNL, will stay with him at 11:35? I suspect he will lose a few more older viewers than gain young ones for Tonight, leading to a much younger but somewhat smaller audience than Leno. But maybe he will lose relatively few old viewers (where are they going to go, after all? If they were Dave people they would already be there, and if they don't like Fallon they are unlikely to like Kimmell, and these are not the kind that have the internet hooked up to their bedroom televisions), and get a big chunk of those 18 to 30 year olds who have been watching him exclusively at 12:35. Then he will be only a little younger than Leno, but also have a larger audience than he did. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
