Speaking of reading recommendations, I don't think it's been mentioned
here, but I do recommend Joe Adalian's New York Magazine piece on Netflix:
http://www.vulture.com/2018/06/how-netflix-swallowed-tv-industry.html

It's a good inside read about how the business is run. I'm still a little
unconvinced about their long-term business model which is heavily reliant
on growing global viewers, which in itself means making lots of series in
lots of languages to reach local viewers (House of Cards and Stranger
Things won't cut it on their own in territories like India). So their
spending has to remain high, and they just have to persuade more people to
subscribe to them. That also means expensive marketing, because just seeing
a tile on my Netflix homescreen is not enough on it's own.

Anyway, I'm going way off topic. I'd still love to know what Apple's TV
plans really are. Just because they're doing something doesn't mean it'll
work. Beats 1 anyone?


Adam

On Sun, Jun 17, 2018 at 2:15 AM Tom Wolper <twol...@gmail.com> wrote:

> On Sat, Jun 16, 2018 at 1:36 AM Steve Timko <steveti...@gmail.com> wrote:
>
>>
>> LOS ANGELES (AP) - Apple says it has reached a multiyear deal with Oprah
>> Winfrey to create original programs for its streaming service.
>> Apple said Friday the programs will be released worldwide as part of a
>> lineup of original content.
>> Apple has yet to launch its service, whose major competitors will include
>> Amazon and Netflix.
>> Winfrey founded and heads the OWN channel as chair and CEO. She recently
>> extended her contract with OWN through 2025.
>> An OWN spokeswoman said Winfrey has an exclusive on-camera deal with OWN
>> but can appear elsewhere on a limited basis.
>> Winfrey's content for Apple will be solely for the streaming service, the
>> representative said.
>>
>
> A while ago Adam mentioned that he was reading The Big Picture by Ben
> Fritz. I have read it since then and I highly recommend it to this list in
> order to get the context of what is going on in the business side of show
> business today and how that affects what we see and where we see it. In
> this case it means there will be more programming and TV as we know it will
> be getting a smaller and smaller share of eyeballs. And as the streaming
> services are willing to pay big bucks to build the branding for their
> platforms, TV (both OTA and cable) won't be able to keep up and soon will
> be lowering budgets and won't be able to produce breakout stars, and in the
> rare case they do they won't be able to hold on to them.
>
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