Apple is ordering so many shows, with nowhere to show them It’s hard to get excited for Apple’s upcoming shows without knowing how we’ll get to watch LINK <https://www.theverge.com/2018/6/22/17492352/apple-streaming-tv-original-content>
On Sun, Jun 17, 2018 at 6:59 PM Tom Wolper <[email protected]> wrote: > On Sun, Jun 17, 2018 at 7:30 PM Steve Timko <[email protected]> wrote: > >> Howard Stern was furious when Sirius paid Oprah $55 million to produce a >> half hour of original programming a week in which she appeared (is that the >> right word for radio). All Sirius wanted was the ability to put Oprah on >> its ads in Radio Shack and Circuit City to give Oprah fans the idea they >> want a Sirius satellite radio. I get the feeling Apple is more interested >> in having Oprah's name associated with their product to bring attention to >> it than the content her production company will produce. >> > > That's EXACTLY the model. Think of it in terms of something we here are > more familiar with - why did Netflix give David Letterman a monthly show? > We know it has nothing to do with ratings since Netflix has nothing to do > with them anyway. In fact they don't care how many watch each show since > everybody watching is already a subscriber and they are not selling > commercial time. The value of a Letterman show is the association of > Letterman to Netflix which gives incentive to people considering joining or > sustaining their subscriptions. And that's what Apple is paying Oprah for. > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
