It could be what keeps the company from going under. I have no idea how the
company is currently structured but there could be people in roles like
acquiring sponsorships or selling ad time who have burned out. Being able
to turn these responsibilities over to Sirius could be the best option.

I like craft beer and follow the industry. Before the pandemic there was a
wave of buyouts of pioneering small breweries. As much as fans of a brewery
would express a sense of betrayal, the founders would inevitably put out a
statement talking about years of 16 hour days and twenty years of total
commitment and how this was the best way for them to step aside without
shutting down the business.

On Mon, May 23, 2022 at 9:09 PM Kevin M. <[email protected]> wrote:

> I’m sure there is an administrative upside to the acquisition, but I don’t
> foresee any creative or artistic advantage
>
> On Mon, May 23, 2022 at 5:42 PM 'Bob Jersey' via TVorNotTV <
> [email protected]> wrote:
>
>> Hardly anything will change, unless you include the Coco-branded channel
>> he'll launch on the satcaster.
>> https://deadline.com/2022/05/siriusxm-team-coco-conan-obrien-1235030253/
>>  (link)
>>
>> B
>>
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>>
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> Kevin M. (RPCV)
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