I went back and read the original article now that you all have generously provided context. Sirius is paying in the neighborhood of $150 million for the Team Coco archives and an ongoing content deal for 5 more years. Conan will also program a comedy channel for SiriusXM.
Even as an old guy I know how to stream music and podcasts from my phone to a Bluetooth speaker. Sirius has to know that their whole satellite receiver business is a stranded cost and their future is in streaming. On Tue, May 24, 2022 at 12:06 PM Adam Bowie <[email protected]> wrote: > According to some recent Edison Research data they published, Conan's > podcast was the #26 biggest podcast in the US in Q1 2022. > > That means that it should be very profitable in advertising terms. The > podcast industry broke $1bn in North America last year and is now projected > to reach $4bn by 2024. This is first and foremost an ad inventory buy. > Sirius gets to monetise all Team Coco's output alongside things like Office > Ladies and Marc Maron. > > Being proprietary isn't necessarily the way to go if you've got great ad > revenues. Who'd use a SiriusXM app to listen to podcasts ahead of a proper > podcast app? Plus SiriusXM is US only, and they can monetise globally with > ads. > > Most radio companies are pivoting to podcasts at least for part of their > businesses, and the accompanying SiriusXM channel is just a nice-to-have. > This is about podcast ad revenues. > > On Tue, May 24, 2022 at 3:19 PM Kevin M. <[email protected]> wrote: > >> Biggest sticking point for me is that Sirius is not really a successful >> company, is it? For them to spend money acquiring non-proprietary content >> seems at the very least unprofitable. If they are hoping to expand the >> brand beyond its own app/service, that further indicates to me that their >> offerings are indeed failing. >> >> On Tue, May 24, 2022 at 5:56 AM Doug Eastick <[email protected]> wrote: >> >>> Coincidentally, I was reading the following article on the weekend which >>> provided a bit more background info on podcasting networks. >>> >>> >>> How SiriusXM bought and bungled a beloved podcast network - The Verge >>> <https://www.theverge.com/22989201/siriusxm-podcasts-earwolf-stitcher-acquisition-hosts-employees-leaving> >>> >>> >>> >>> On Mon, May 23, 2022 at 11:12 PM Jim Ellwanger <[email protected]> >>> wrote: >>> >>>> My impression (from listening to “Conan O’Brien Needs a Friend”) is >>>> that advertising sales and some production responsibilities for the Team >>>> Coco podcasts have been handled by Earwolf, which was already owned by >>>> SiriusXM. >>>> >>>> >>>> On May 23, 2022, at 7:26 PM, Tom Wolper <[email protected]> wrote: >>>> >>>> It could be what keeps the company from going under. I have no idea how >>>> the company is currently structured but there could be people in roles like >>>> acquiring sponsorships or selling ad time who have burned out. Being able >>>> to turn these responsibilities over to Sirius could be the best option. >>>> >>>> I like craft beer and follow the industry. Before the pandemic there >>>> was a wave of buyouts of pioneering small breweries. As much as fans of a >>>> brewery would express a sense of betrayal, the founders would inevitably >>>> put out a statement talking about years of 16 hour days and twenty years of >>>> total commitment and how this was the best way for them to step aside >>>> without shutting down the business. >>>> >>>> On Mon, May 23, 2022 at 9:09 PM Kevin M. <[email protected]> >>>> wrote: >>>> >>>>> I’m sure there is an administrative upside to the acquisition, but I >>>>> don’t foresee any creative or artistic advantage >>>>> >>>>> On Mon, May 23, 2022 at 5:42 PM 'Bob Jersey' via TVorNotTV < >>>>> [email protected]> wrote: >>>>> >>>>>> Hardly anything will change, unless you include the Coco-branded >>>>>> channel he'll launch on the satcaster. >>>>>> https://deadline.com/2022/05/siriusxm-team-coco-conan-obrien-1235030253/ >>>>>> (link) >>>>>> >>>>>> B >>>>>> >>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to [email protected]. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/2f91e93d-638a-477d-8412-561223de3ca7n%40googlegroups.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/2f91e93d-638a-477d-8412-561223de3ca7n%40googlegroups.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>> -- >>>>> Kevin M. (RPCV) >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to [email protected]. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/CAKgmY4AZSD9s5-HvbPrEsXX6_V%3DDCvN637jMQ%3DB8Tt_BvwZspw%40mail.gmail.com >>>>> <https://groups.google.com/d/msgid/tvornottv/CAKgmY4AZSD9s5-HvbPrEsXX6_V%3DDCvN637jMQ%3DB8Tt_BvwZspw%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAJE-FiG2YbVV0AjzqL2Qe71vTJVvo7f9v9qLv9pYPKpiRuVO%3DQ%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAJE-FiG2YbVV0AjzqL2Qe71vTJVvo7f9v9qLv9pYPKpiRuVO%3DQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/D3D0C6FC-DB69-4B96-86F0-00B205CA8DB8%40ellwanger.tv >>>> <https://groups.google.com/d/msgid/tvornottv/D3D0C6FC-DB69-4B96-86F0-00B205CA8DB8%40ellwanger.tv?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAK5Q1BrBkW3EWdnkKrPUX3NmYhp4Tgkz2SD1L5CKVBfPq4hp0g%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAK5Q1BrBkW3EWdnkKrPUX3NmYhp4Tgkz2SD1L5CKVBfPq4hp0g%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Kevin M. 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