I've been an SXM subscriber for about 15 years. My observations on the
company/tech and evolution.
1. Car radios and physical radios were the original market, but they have
evolved.
2. They offer radio subscriptions (which includes the streaming app) and
streaming only subscriptions.
3. If you ever get a subscription, I suggest you NEVER renew at
full-rate. Customer Service will always offer you a better deal when you
say you are going to cancel.
3. The past- few years the on-air hosts have really been talking-up the
app ("you can listen when you get out of your car"), or Alexa or other
outlets for streaming.
4. Every year or two they morph a couple voice channels into other voice
channels (Cosmo radio was killed off and became something else).
5. specific artist stations get created, I'm assuming when an artist or
record company pays them enough (see U2 or the occasional Dave Matthews
special channels).
6. Their streaming service offers a gazillion variants of their main
channels. (80s on 8, has 80s-Dance, 80s-Party, 80s-Chill, etc).
7. I don't listen to Howard.
8. I do watch some Howard video clips of interviews or artists performing.
9. I think they have a "podcast" section that allows you to use it like a
podcast player, even if the podcasts are not SXM content.
10. Lastly, it seems they have channel talent creating their own
podcasts. A few months ago I learned that Nicole (hits1) and Rich Davis
(hits1, etc) have a Parenting podcast. Burp.
11. Madison on AltNation is either loved or hated, according to twitter.
webSite xmplaylist.com has data on how often songs are played. I
sometimes update it and calculate some metrics. To read the chart, it
says that on Hits1 you can expect to hear the 4-most frequent songs about
12-14 times per day. At the other end of the scale, on Classic Rewind you
would expect to hear the 4-most frequently played songs ~ once per day.
(NSR is No Shoes Radio and the odd peak there is always a Kenny Chesney
Song, as it is His station).
[image: image.png]
On Tue, May 24, 2022 at 3:01 PM Tom Wolper <[email protected]> wrote:
> I went back and read the original article now that you all have generously
> provided context. Sirius is paying in the neighborhood of $150 million for
> the Team Coco archives and an ongoing content deal for 5 more years. Conan
> will also program a comedy channel for SiriusXM.
>
> Even as an old guy I know how to stream music and podcasts from my phone
> to a Bluetooth speaker. Sirius has to know that their whole satellite
> receiver business is a stranded cost and their future is in streaming.
>
> On Tue, May 24, 2022 at 12:06 PM Adam Bowie <[email protected]> wrote:
>
>> According to some recent Edison Research data they published, Conan's
>> podcast was the #26 biggest podcast in the US in Q1 2022.
>>
>> That means that it should be very profitable in advertising terms. The
>> podcast industry broke $1bn in North America last year and is now projected
>> to reach $4bn by 2024. This is first and foremost an ad inventory buy.
>> Sirius gets to monetise all Team Coco's output alongside things like Office
>> Ladies and Marc Maron.
>>
>> Being proprietary isn't necessarily the way to go if you've got great ad
>> revenues. Who'd use a SiriusXM app to listen to podcasts ahead of a proper
>> podcast app? Plus SiriusXM is US only, and they can monetise globally with
>> ads.
>>
>> Most radio companies are pivoting to podcasts at least for part of their
>> businesses, and the accompanying SiriusXM channel is just a nice-to-have.
>> This is about podcast ad revenues.
>>
>> On Tue, May 24, 2022 at 3:19 PM Kevin M. <[email protected]>
>> wrote:
>>
>>> Biggest sticking point for me is that Sirius is not really a successful
>>> company, is it? For them to spend money acquiring non-proprietary content
>>> seems at the very least unprofitable. If they are hoping to expand the
>>> brand beyond its own app/service, that further indicates to me that their
>>> offerings are indeed failing.
>>>
>>> On Tue, May 24, 2022 at 5:56 AM Doug Eastick <[email protected]> wrote:
>>>
>>>> Coincidentally, I was reading the following article on the weekend
>>>> which provided a bit more background info on podcasting networks.
>>>>
>>>>
>>>> How SiriusXM bought and bungled a beloved podcast network - The Verge
>>>> <https://www.theverge.com/22989201/siriusxm-podcasts-earwolf-stitcher-acquisition-hosts-employees-leaving>
>>>>
>>>>
>>>>
>>>> On Mon, May 23, 2022 at 11:12 PM Jim Ellwanger <[email protected]>
>>>> wrote:
>>>>
>>>>> My impression (from listening to “Conan O’Brien Needs a Friend”) is
>>>>> that advertising sales and some production responsibilities for the Team
>>>>> Coco podcasts have been handled by Earwolf, which was already owned by
>>>>> SiriusXM.
>>>>>
>>>>>
>>>>> On May 23, 2022, at 7:26 PM, Tom Wolper <[email protected]> wrote:
>>>>>
>>>>> It could be what keeps the company from going under. I have no idea
>>>>> how the company is currently structured but there could be people in roles
>>>>> like acquiring sponsorships or selling ad time who have burned out. Being
>>>>> able to turn these responsibilities over to Sirius could be the best
>>>>> option.
>>>>>
>>>>> I like craft beer and follow the industry. Before the pandemic there
>>>>> was a wave of buyouts of pioneering small breweries. As much as fans of a
>>>>> brewery would express a sense of betrayal, the founders would inevitably
>>>>> put out a statement talking about years of 16 hour days and twenty years
>>>>> of
>>>>> total commitment and how this was the best way for them to step aside
>>>>> without shutting down the business.
>>>>>
>>>>> On Mon, May 23, 2022 at 9:09 PM Kevin M. <[email protected]>
>>>>> wrote:
>>>>>
>>>>>> I’m sure there is an administrative upside to the acquisition, but I
>>>>>> don’t foresee any creative or artistic advantage
>>>>>>
>>>>>> On Mon, May 23, 2022 at 5:42 PM 'Bob Jersey' via TVorNotTV <
>>>>>> [email protected]> wrote:
>>>>>>
>>>>>>> Hardly anything will change, unless you include the Coco-branded
>>>>>>> channel he'll launch on the satcaster.
>>>>>>> https://deadline.com/2022/05/siriusxm-team-coco-conan-obrien-1235030253/
>>>>>>> (link)
>>>>>>>
>>>>>>> B
>>>>>>>
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>>>>>>> .
>>>>>>>
>>>>>> --
>>>>>> Kevin M. (RPCV)
>>>>>>
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>>>>>> .
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>>>
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