This is certainly a much less bad idea than making 10:00 the Leno hour, which cratered the value of three separate time slots (10:00 pm Primetime, affiliate 11:00 pm news, and 11:35 talk show).
As of 2017 (last period I could find data for, see https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm), viewership at 10:00 was 63% less than what it was at 8:00 (9:00 pm hour is 95% of 8:00 pm hour). I would guess costs for programming the 10:00 hour are not 63% less, so they save money there, while moving the Tonight Show to 11:00 probably increases its ratings and makes it more valuable. I wonder if they might consider going back to starting Primetime at 7:30, while giving affiliates the hour at 10:00? That would seem to maximize network value, while affiliates would double their local news or syndicated show opportunities. On Fri, 26 Aug 2022 at 12:28 PM Mark Jeffries <[email protected]> wrote: > If it happens, it would not be until next fall, and it seems like they > would want the affils to do an hour of local news at 10 p.m., since they > are considering moving up Fallon and Meyers 35 minutes to start at 11 p.m. > (but would Lorne allow "SNL" to be moved up to 11?): > > > https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925 > > Of course, we all know what happened the last time NBC tried to make a > major programming change at 10 p.m. > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com > <https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYJ%2B%2BJ%2BuP%2BWjwwCECZYop%2BeCNxBGVHqP1PDvRz5vjTYX-g%40mail.gmail.com.
