If there are affiliates running "Wheel of Fortune" at 7:30, they may
complain that it's not a 10 p.m. show (and that's still a thing, although
its stablemate "Jeopardy!" seems to have taken over its ratings position).
However, "Password" is doing surprisingly well at 10 p.m., although that
could be more its "AGT" lead-in (or, as much as many of us may not to
admit, the presence of Fallon).

Mark Jeffries
[email protected]


On Fri, Aug 26, 2022 at 8:58 PM PGage <[email protected]> wrote:

> This is certainly a much less bad idea than making 10:00 the Leno hour,
> which cratered the value of three separate time slots (10:00 pm Primetime,
> affiliate 11:00 pm news, and 11:35 talk show).
>
> As of 2017 (last period I could find data for, see
>
> https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm),
> viewership at 10:00 was 63% less than what it was at 8:00 (9:00 pm hour is
> 95% of 8:00 pm hour).
>
> I would guess costs for programming the 10:00 hour are not 63% less, so
> they save money there, while moving the Tonight Show to 11:00 probably
> increases its ratings and makes it more valuable.
>
> I wonder if they might consider going back to starting Primetime at 7:30,
> while giving affiliates the hour at 10:00? That would seem to maximize
> network value, while affiliates would double their local news or syndicated
> show opportunities.
>
> On Fri, 26 Aug 2022 at 12:28 PM Mark Jeffries <[email protected]>
> wrote:
>
>> If it happens, it would not be until next fall, and it seems like they
>> would want the affils to do an hour of local news at 10 p.m., since they
>> are considering moving up Fallon and Meyers 35 minutes to start at 11 p.m.
>> (but would Lorne allow "SNL" to be moved up to 11?):
>>
>>
>> https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925
>>
>> Of course, we all know what happened the last time NBC tried to make a
>> major programming change at 10 p.m.
>>
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